ércule blog: Past posts
Jun 23, 2026
Agentic marketing: “How do I really get started?”
Jun 5, 2026
What AI search demands from your web content
Jun 4, 2026
The one part of AI search you can actually control
Jun 3, 2026
AI search: the problem marketers have to solve
Jun 2, 2026
How to influence what AI is saying about your brand
May 27, 2026
How to keep up with Google’s latest AI update [May 2026]
May 5, 2026
Did ChatGPT click traffic suddenly decline?
Mar 30, 2026
When is AI content good enough?
Mar 26, 2026
AI content is driving pipeline. You can prove it.
Mar 17, 2026
SEO and GEO make technical content more useful for everybody
Mar 10, 2026
Do I need extra budget for AEO?
Mar 2, 2026
Real (not approximated) AI search data is here
Feb 21, 2026
What’s WebMCP, and what do marketing teams need to know about it?
Feb 17, 2026
Sales objections: documenting and answering them at scale
Feb 13, 2026
How does AI change content marketing?
Feb 12, 2026
Content as code: Why you should treat writing as software
Feb 11, 2026
Content engineering: How to think about it
Feb 10, 2026
Google Trends is awesome now
Feb 9, 2026
Claude for content marketers
Feb 3, 2026
What is replacing keyword volume?
Jan 30, 2026
Content updates: refresh or rewrite?
Jan 30, 2026
Getting started with AEO
Jan 28, 2026
How to show content ROI: 4 reports
Jan 23, 2026
What is a content product?
Jan 22, 2026
What is content debt?
Jan 21, 2026
What is content lag?
Jan 20, 2026
“You wrote this with Claude AI? How is it so good?”
Jan 6, 2026
What's the difference between a CMS and a content system?
Dec 23, 2025
Keeping content systems healthy with AI
Dec 16, 2025
How to monitor brand mentions in ChatGPT and across the web
Dec 11, 2025
What is a content system?
Dec 9, 2025
Adapting your content system for AI search
Dec 2, 2025
SEO and GEO: big changes on my mind for 2026
Nov 19, 2025
FAQ content: how we create (and automate) it
Nov 11, 2025
What is content velocity?
Nov 7, 2025
Content is going the way of DevOps
Oct 28, 2025
Google killed “num=100”. It’s changing your performance metrics.
Oct 21, 2025
A dashboard for LLM traffic
Oct 20, 2025
Google Search Console: getting started
Oct 14, 2025
LLM brand visibility: how we track it
Oct 8, 2025
Content ROI: measure your impact with this GA4 report
Oct 1, 2025
How to find customer questions on Reddit – and answer them at scale
Sep 23, 2025
AirOps vs Gumloop vs n8n: AI workflow automation tools
Sep 16, 2025
Refresh your old tutorial pages with these LLM workflows
Sep 10, 2025
Build this LLM workflow to spellcheck your entire website
Jul 17, 2025
About AI search
Jun 4, 2025
What is Google AI Mode? What does it mean for content marketers?
May 8, 2025
Using ChatGPT to optimize blog content
Apr 2, 2025
How to build topical authority in SEO: a beginner's guide
Mar 27, 2025
Branded traffic: what is it and what can we learn from it?
Mar 20, 2025
Declining traffic: how to stop content decay
Feb 2, 2025
What’s the role of SEO in content strategy?
Dec 4, 2024
Using CRO and SEO to optimize engagement
Dec 2, 2024
Topics vs keywords in SEO: strategy, research, and implementation
Dec 1, 2024
SEO is not useful without CRO
Nov 26, 2024
ércule app update: November 2024
Nov 5, 2024
How to do SEO topic research with Topic Explorer
Oct 24, 2024
ércule app update: October 2024
Oct 21, 2024
Using ércule’s Topic Reports to monitor your topical authority
Oct 21, 2024
Measure and build topical authority in SEO
Oct 15, 2024
Content optimization strategy: process, examples, tools, and templates
Oct 13, 2024
WordPress static site generator: Why it’s fantastic for content
Oct 13, 2024
Content optimization tools: a quick way to boost performance
Aug 5, 2024
Google Analytics vs. Search Console: Do you need both?
Jul 31, 2024
Content analytics: what to track
Jul 23, 2024
Content marketing analytics tools: what to choose
Jul 22, 2024
Google Tag Manager security risks: what marketers and engineers need to know
Jul 18, 2024
Writing SEO content about industry regulations
Jul 17, 2024
GA4 is bad for marketers
Jul 7, 2024
Technical content pipeline: How do you manage it?
Jul 3, 2024
How to make content evergreen [with examples]
Jul 1, 2024
How to filter by page in Google Analytics 4
May 21, 2024
Technical content strategy: What should you write first?
May 15, 2024
On-page SEO checklist template and guide
May 15, 2024
How to write competitor comparison landing pages [with examples]
May 4, 2024
How to back up and save your Universal Analytics data
May 3, 2024
Social content reuse library
Apr 30, 2024
Product marketing template for content marketers
Apr 17, 2024
Making maintenance part of your technical content strategy
Mar 25, 2024
How to turn documentation into organic SEO content
Mar 12, 2024
SEO competitor analysis template
Mar 12, 2024
How to do free SEO competitor analysis
Feb 26, 2024
Outdated content: how to find and refresh it
Feb 26, 2024
Improving marketing attribution
Feb 26, 2024
Aligning existing content with strategic themes
Feb 26, 2024
Creating targeted content for a startup audience
Feb 21, 2024
Technical SEO audit: how-to and template
Feb 13, 2024
How to create SEO content for a product launch
Jan 18, 2024
Technical tips for posting on LinkedIn
Jan 2, 2024
Search intent checklist
Jan 2, 2024
Topic strategy and tracker: how-to and template
Dec 11, 2023
Technical content: four common mistakes that undermine your work
Dec 6, 2023
Lazy-load scripts in Google Tag Manager
Dec 1, 2023
Hashnode Headless: a content engine for technical companies
Nov 17, 2023
404 page best practices
Nov 16, 2023
UTM parameter best practices
Nov 9, 2023
Content outlines: how-to and template
Nov 2, 2023
How to measure and update existing content
Oct 20, 2023
CRO audit: how-to and template
Aug 16, 2023
Technical facts reference library
Aug 15, 2023
Optimization audit: how-to and template
May 11, 2023
Integrate 6sense and Google Analytics
Mar 15, 2023
Monthly reporting: how-to and template
Mar 1, 2023
Tag site visitors by page source
Feb 14, 2023
Google Analytics visitor opt-out JavaScript
Feb 2, 2023
Content strategy quickstart
Jan 10, 2023
Firing Google Tag Manager events for HubSpot forms
Jan 5, 2023
How to increase search traffic with content optimization
Jan 5, 2023
How to reduce bounce rate on a page
Jan 5, 2023
How to fix declining traffic
Jan 5, 2023
Turning keywords into blog post titles
Jan 5, 2023
Improving conversions by being more helpful
Jan 5, 2023
Goodbye backlinks, hello inferred links
Jan 5, 2023
How content marketers spend their time
Jan 5, 2023
Is keyword cannibalization really a problem?
Jan 5, 2023
Topic research for B2B content marketers
Jan 5, 2023
Starting from zero with content marketing
Jan 5, 2023
Should you host your blog on Medium?
Jan 5, 2023
Google Tag Manager: setup, tips, and more
Jan 5, 2023
Nav bar SEO best practices
Jan 5, 2023
How to set up Google Search Console
Jan 5, 2023
What marketers can learn from developer advocates
Jan 5, 2023
Automatically syndicate your content to Medium
Jan 5, 2023
Comparison page best practices
Jan 5, 2023
GA4: bounce rate and engagement rate explained
Jan 5, 2023
What’s the difference between bounce rate and exit rate?
Jan 5, 2023
How to track revenue from organic search
Jan 5, 2023
What is direct traffic in Google Analytics?
Jan 5, 2023
Marketing attribution setup for B2B companies
Jan 5, 2023
What is "share of search"?
Jan 5, 2023
Understanding engagement metrics in Universal Analytics
Jan 5, 2023
Using impressions to improve content performance
Jan 5, 2023
Understanding traffic metrics in Universal Analytics
Jan 5, 2023
Principles for building content systems
Oct 28, 2021
How to calculate retained entrances
Oct 13, 2021
How to build a keyword strategy: process and template
Feb 22, 2021
How to serve language-specific sites
Turn content into a growth engine.
Content is more than traffic. We connect strategy, messaging, and measurement so content directly contributes to pipeline, conversions, and expansion—and you can prove it.
