Register for the workshop
GEO and SEO for technical content
Technical content is one of the most valuable things teams create: it shapes the user experience, supports conversion, and builds trust in products. And for almost every software company they're also a critical part of the conversion path.
And as more people use AI to search and consume content about your product and industry, optimizing your technical content has never been more strategically important.
March 18 | 1PM Eastern / 10AM Pacific
What you'll learn
In this workshop ércule's founder Justin Dunham will show you how to ensure that what shows up in LLMs and search engines is visible, accurate, and trustworthy while still being easier to maintain over time.
- •How treating your technical content like code can help – and where docs teams have a big advantage
- •Whether llms.txt and other presentation formats matter (should everything be served as Markdown?)
- •What you should do with every technical content piece to ensure it's optimized for both traditional search engines as well as AI
- •How to automate publishing so shipping a content change takes minutes instead of weeks
- •How to monitor technical documentation in production so you know what's decaying before your readers do
Who it's for
Content and marketing leaders at software companies who want to ensure their technical content's visibility in search engines and LLMs in a more sustainable, reliable way.