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Ercule Webinar
How do you change what AI is saying about your brand?
AI is talking to your buyers all day. It's synthesizing your website, filling in gaps you don't know exist, and sending answers you've never approved. This session is about what to do about it.
A recording will be sent to all registrants.
The problem
AI broke the deal you had with distribution algorithms.
Google controlled distribution. You controlled the message. That was the implicit agreement for two decades. AI changed it. Now AI reads your entire site, synthesizes it, and generates its own answer. Your buyer may never see your website at all. And that could be a problem.
Schema markup and llms.txt are fine. But if your messaging is inconsistent, your content is thin, or you have years of outdated posts sitting around, no technical fix closes that gap.
What we'll cover
A practical session on enabling AI to represent you accurately.
- 01
Why AI is a different kind of intermediary
How synthesis changes what your content actually does.
- 02
What AI is probably saying about you right now
Common failure modes: outdated messaging, thin coverage, inconsistent positioning.
- 03
The AI enablement framework
Consistency, depth, breadth, audience coverage, velocity, distribution.
- 04
Content systems that make this operational
What a repeatable engine looks like and why a content calendar falls short.
- 05
How to measure when you can't see the conversation
Pipeline influence and LLM visibility as the two signals that matter.
Who should attend
Head of Marketing
Responsible for brand, demand, and the story AI is telling.
Head of SEO / Content
Building visibility in a world where AI search results matter as much as organic.
VP / CMO
Deciding where to invest and how to defend those decisions.
Brand lead
Trying to maintain consistent messaging across a sprawling content library.
Your hosts
Ready to see what AI is saying about you?
Join us for 30 minutes and leave with a framework you can put to work.
Reserve your seat →Free to attend. Recording available to all registrants.