Customers
The companies AI talks about have a system behind them.
Our clients have rebuilt their content engines for the era of AI search. Here's what they say about working with us.
Three different companies. Same outcome.
Different categories, different starting points. Our system worked for each of them. And it can work for you too.
Haus
20% → 60%
Visibility on key terms in 4 months.
Came to ércule with a visibility problem — key terms surfacing in roughly 1 in 5 relevant searches, content not contributing leads. Inside four months, target keyword visibility moved from 20% to 60% and unbranded clicks tripled. Over the following year, content-influenced leads climbed by orders of magnitude.
We went from being near-invisible in search and LLMs to showing up consistently in both brand awareness plays and initiatives that drive leads and business outcomes. We're now building a content system that gets buyers answers to their questions about our platform, category, and the information that matters. We are a business with a strong point of view – and ércule has taken the time to not only get to know the ins-and-outs of our industry, but develop deep relationships with our team, integrate with our systems and processes, and establish themselves as go-to, trusted partners across the organization.
Emily Schwartz
Head of Comms + Brand
Starburst
56% → 91%
LLM visibility on "trino" in 6 months.
Operates in a space where the terminology is shifting fast, which makes visibility in LLM search essential. In the first six months of our engagement, we doubled Starburst's LLM visibility for key topics.
Working with ércule gave us both high-quality original content and the content engineering capabilities we needed to build a high-performing content system. I especially valued their technical background. They understood our space deeply enough to shape a smart strategy, then turn complex ideas into content that showed up in search and connected with our enterprise buyers.
Ruth White-Cabbell
Director of Content Marketing
dbt Labs
+20% YoY
While peers lost 50%+ during AI Overviews.
The AI Overviews rollout hit most established content programs hard — typical players saw organic clicks fall 50% or more. dbt Labs grew 20% YoY in the same period. We helped them build and maintain a content program that held its ground while competitors lost theirs.
While others were scrambling to recover from the AI overviews impact, we actually grew. The content system we'd built was the difference.
Daniel Poppy
Senior Manager, Content Marketing
Turn content into a growth engine.
Content is more than traffic. We connect strategy, messaging, and measurement so content directly contributes to pipeline, conversions, and expansion—and you can prove it.
