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If the top-ranking pages are broad and shallow, consider something targeted and deep.",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"id":607,"type":103,"content":608,"bulleted_list_end":110},"9d8812f4-e3db-4b2b-8b1f-3e6b2809b1d6",{"rich_text":609,"color":18},[610,614,618,624],{"type":40,"text":611,"annotations":613,"plain_text":612,"href":27},{"content":612,"link":27},"Keep the focus on education, not promotion",{"bold":110,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"type":40,"text":615,"annotations":617,"plain_text":616,"href":27},{"content":616,"link":27},". Spend 75% of the post focused on the policy and the other 25% on ",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"type":40,"text":619,"annotations":623,"plain_text":620,"href":622},{"content":620,"link":621},"how your product can help",{"url":622},"https://www.ercule.co/blog/improving-conversions-by-being-more-helpful",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"type":40,"text":625,"annotations":627,"plain_text":626,"href":27},{"content":626,"link":27},". If it can’t actually help then you probably shouldn’t be writing about it.",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"id":629,"type":36,"content":630},"b3aae0f9-6dad-456c-bb14-60d1ce90456f",{"rich_text":631,"icon":27,"color":18},[632],{"type":40,"text":633,"annotations":635,"plain_text":634,"href":27},{"content":634,"link":27},"And remember: in all matters, helpfulness is the guiding light!",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"id":637,"type":36,"content":638},"63e44383-707e-4043-8f86-e47ac1a96619",{"rich_text":639,"icon":27,"color":18},[640,644,650],{"type":40,"text":641,"annotations":643,"plain_text":642,"href":27},{"content":642,"link":27},"Do you have any lingering questions about how to get started? ",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"type":40,"text":645,"annotations":649,"plain_text":646,"href":648},{"content":646,"link":647},"Let’s chat",{"url":648},"https://www.ercule.co/contact",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},{"type":40,"text":651,"annotations":653,"plain_text":652,"href":27},{"content":652,"link":27}," about them.",{"bold":32,"italic":32,"strikethrough":32,"underline":32,"code":32,"color":18},1782227071861]