[{"data":1,"prerenderedAt":594},["ShallowReactive",2],{"$fCSIFSBepGnNb3191gseh91jMvaFUXFuazJLo46w8i-w":3,"$f9HIbnOhJLdWOL7AFOq5eFaigU21I3bVweHRcm7GK5O0":34},{"id":4,"tags":5,"type":18,"title":19,"slug":20,"status":21,"description":22,"date":23,"updatedDate":25,"formattedDate":26,"publishTime":27,"dateMs":28,"tocDepth":29,"author":30},"3d432a0f-f8ae-8117-865c-d5ee62932507",[6,10,14],{"id":7,"name":8,"color":9},"3d2f3fb4-dae2-475a-865a-56a1f47980eb","SEO","pink",{"id":11,"name":12,"color":13},"e872cbb6-95cb-49b3-b5fd-3b4b5e11a386","Content Optimization","purple",{"id":15,"name":16,"color":17},"08cf22cb-4656-4ab9-bd33-d5fdb9c842a7","Playbook","brown","Blog","Reducing cannibalization","reducing-cannibalization","Published","Unbranded queries where a second English URL takes a small share of impressions, and that query is most of the extra URL's traffic. Here's how to pick a winner.",{"start":24,"end":25,"time_zone":25},"2026-08-14",null,"Aug 14, 2026","2026-08-14T00:00:00+00:00",1786665600000,"h2",{"name":31,"image":32,"link":33},"Justin Dunham","/authors/justin-full.jpg","https://www.linkedin.com/in/justinwdunham/",[35,83,92,100,109,117,125,133,141,159,167,175,183,243,251,259,267,281,289,297,305,313,321,329,337,345,353,361,403,411,419,427,435,453,461,470,478,486,494,502,510,518,526,534,542,550],{"type":36,"children":37},"bulleted_list",[38,51,59,67,75],{"id":39,"type":40,"content":41,"bulleted_list_start":50},"3d432a0f-f8ae-816c-b3d7-e052da7f1ac0","bulleted_list_item",{"rich_text":42,"color":49},[43],{"type":44,"text":45,"annotations":47,"plain_text":46,"href":25},"text",{"content":46,"link":25},"Overlapping pages are unbranded queries where a second English URL has under 30% of the primary URL's impressions, and that query is more than half of the extra URL's Search Console impressions.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},false,"default",true,{"id":52,"type":40,"content":53},"3d432a0f-f8ae-817c-adab-d84beae824a9",{"rich_text":54,"color":49},[55],{"type":44,"text":56,"annotations":58,"plain_text":57,"href":25},{"content":57,"link":25},"The primary is the URL with more impressions for the query. The secondary is the extra URL. Share is secondary impressions divided by primary impressions. Percent of secondary is how much of the extra URL's total Search Console traffic is this one query.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":60,"type":40,"content":61},"3d432a0f-f8ae-81c2-800f-e23b7e215a14",{"rich_text":62,"color":49},[63],{"type":44,"text":64,"annotations":66,"plain_text":65,"href":25},{"content":65,"link":25},"Locale mirrors (/ja/... versus /...) are excluded. Two translations of the same path are not cannibalization.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":68,"type":40,"content":69},"3d432a0f-f8ae-81cc-8986-cc8f20839548",{"rich_text":70,"color":49},[71],{"type":44,"text":72,"annotations":74,"plain_text":73,"href":25},{"content":73,"link":25},"The primary needs enough impressions (50 in this filter) so you do not flag two low-impression URLs that barely appear for the query.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":76,"type":40,"content":77,"bulleted_list_end":50},"3d432a0f-f8ae-81da-86fa-e7273f5bdd7d",{"rich_text":78,"color":49},[79],{"type":44,"text":80,"annotations":82,"plain_text":81,"href":25},{"content":81,"link":25},"Answer engines tend to cite one URL per query. Two pages competing for the same query make that choice less consistent. The list itself still comes from Search Console, not from ChatGPT.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":84,"type":85,"content":86},"3d432a0f-f8ae-8125-b8e6-f146a53bed35","paragraph",{"rich_text":87,"icon":25,"color":49},[88],{"type":44,"text":89,"annotations":91,"plain_text":90,"href":25},{"content":90,"link":25},"You already have two URLs ranking for the same unbranded query. One URL has most of the impressions. The other has a smaller share, and that query is most of what the extra URL ranks for.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":93,"type":85,"content":94},"3d432a0f-f8ae-818f-b52c-e8ccb2e1c47e",{"rich_text":95,"icon":25,"color":49},[96],{"type":44,"text":97,"annotations":99,"plain_text":98,"href":25},{"content":98,"link":25},"Teams often ship a second article because the first one “isn't ranking yet,” then both sit in the set. The overlapping-pages play is a short queue of those pairs so you consolidate instead of commissioning a third URL.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":101,"type":102,"content":103},"3d432a0f-f8ae-81c1-9456-e5d67453d864","heading_2",{"rich_text":104,"is_toggleable":48,"color":49},[105],{"type":44,"text":106,"annotations":108,"plain_text":107,"href":25},{"content":107,"link":25},"Why overlapping pages are worth the work",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":110,"type":85,"content":111},"3d432a0f-f8ae-8110-b5b3-d10afa38267b",{"rich_text":112,"icon":25,"color":49},[113],{"type":44,"text":114,"annotations":116,"plain_text":115,"href":25},{"content":115,"link":25},"A second URL with a small share of the primary's impressions is usually splitting the same demand, not adding new demand. Google is already showing the primary more often.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":118,"type":85,"content":119},"3d432a0f-f8ae-8126-b796-de8e1fa3613e",{"rich_text":120,"icon":25,"color":49},[121],{"type":44,"text":122,"annotations":124,"plain_text":123,"href":25},{"content":123,"link":25},"When that query is more than half of the extra URL's Search Console impressions, the extra URL does not have a separate job. In Search Console it looks like a second, lower-impression URL for the same query. That is the overlap this list is meant to catch. Two URLs that each have a broad mix of queries can overlap a little and still be fine.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":126,"type":85,"content":127},"3d432a0f-f8ae-816b-a63c-c13ecbfe4028",{"rich_text":128,"icon":25,"color":49},[129],{"type":44,"text":130,"annotations":132,"plain_text":131,"href":25},{"content":131,"link":25},"Refreshing one page, and pointing the other at it, is usually hours. A second article for the same query is a common way this overlap appears.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":134,"type":85,"content":135},"3d432a0f-f8ae-8191-8d22-f795168ca32e",{"rich_text":136,"icon":25,"color":49},[137],{"type":44,"text":138,"annotations":140,"plain_text":139,"href":25},{"content":139,"link":25},"Keep the list short enough to work through. A few clear pairs are easier to act on than a dump of every query that touches two URLs.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":142,"type":85,"content":143},"3d432a0f-f8ae-8143-aaf9-cb2ba5b72c99",{"rich_text":144,"icon":25,"color":49},[145,149,155],{"type":44,"text":146,"annotations":148,"plain_text":147,"href":25},{"content":147,"link":25},"Answer engine optimization (AEO) often involves the same URLs. Models cite pages that already look like the answer for a query. Two near-duplicate answers make it less clear which URL a model should cite. This list still comes from Google Search Console (GSC), not from an AI citation report. The same URLs are often the ones answer engines can cite once the page states the answer clearly. If you are weighing consolidation against net-new AEO work, ",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":150,"annotations":154,"plain_text":151,"href":153},{"content":151,"link":152},"how to budget for AEO and SEO",{"url":153},"https://www.ercule.com/blog/aeo-seo-budget",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":156,"annotations":158,"plain_text":157,"href":25},{"content":157,"link":25}," is the planning frame.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":160,"type":102,"content":161},"3d432a0f-f8ae-81ee-9669-e72a382617e4",{"rich_text":162,"is_toggleable":48,"color":49},[163],{"type":44,"text":164,"annotations":166,"plain_text":165,"href":25},{"content":165,"link":25},"How to use Search Console to build an overlapping-pages 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In Search Console, export query×page for the last full month, find unbranded queries with two English URLs, keep pairs where the extra URL is small versus the primary and large versus its own traffic, and stop at a short queue. érculespot is one way to see that list assembled.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":260,"type":102,"content":261},"3d432a0f-f8ae-810b-8c57-d20dc1e2c70c",{"rich_text":262,"is_toggleable":48,"color":49},[263],{"type":44,"text":264,"annotations":266,"plain_text":265,"href":25},{"content":265,"link":25},"How to read an overlapping-pages row",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":268,"type":269,"content":270,"localImagePath":280},"3d432a0f-f8ae-81ad-8639-c3c70a5416c0","image",{"caption":271,"type":276,"file":277},[272],{"type":44,"text":273,"annotations":275,"plain_text":274,"href":25},{"content":274,"link":25},"Example overlapping-pages queue from érculespot. Ranking-page hosts are redacted. The same filters apply in Search Console.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},"file",{"url":278,"expiry_time":279},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/cad85b9a-7161-4022-9505-6a463e5fce51/reducing-cannibalization.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466QGOMC3PF%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEGsaCXVzLXdlc3QtMiJGMEQCIDg3Lq19dU97Ol3TiDD%2BmQa06zjxF%2Bw%2FZtLYdlBeJ2KpAiA62Jwbdy5r2a8E0Li4kDAwxz1mLEQKtDK1K8ZgjfeFiSr%2FAwg0EAAaDDYzNzQyMzE4MzgwNSIMQPUO2ldZDu653u5mKtwDifJKDC2yr3kTbZMiWXqQ2QAvgVnXH4QhSXPBIAyx98NO03G%2FVxo49OzlkKXjq62tGFT3GufHjCjMmSo%2FjIrVZXyMS5T8F8Dni8NWSzOqglbCiULiC%2BsFw0D1CKFo02iBJ%2BiGIwz%2FA7QSDaK4FztMCYXr2OcpNwnX%2BfaAG17PiPb%2FtGu7AyhREzeUCQc9UbqfAEjNSK%2FF%2BuiE2N5OjyqABfEO7T9L%2F6Xn2bjUb0WtytAm8ghgBNibCLy8HQWr7Gs3m%2BKf7V2ntDhh1bLNqTvp%2BM4bBiCu65lYprT%2FfyvelmIsG4LXEjRdbcLAbmOEsU%2B%2Fkkoo%2BiRPEBowAZXM6p2a4477bTntQUsTrUBQSS6T73ASMIxBKg3vvzoBNGzuKsFCbgmlHWNl7e8UBHhNAKJVdfXhwK%2FeZRNB%2BW0lu9FdoFitg6BpWuavnxP0rkVCbVzOjsDFCfs3UqTMv8lm8a59NLkYFsQ5iZUzSva1s7D0c1JFuKIgsK5dkPqhofarvZS01i%2B5Tl8p5joZkoU%2FvFuogtDb4BhfKVDYEpyhBtLQMgD0utBftGlIsKh3JykM%2FAuu3IRW0ayQsQBz7aY0GN91O6dyQixUzHPTRKeMqBLiOowuOTGgyNuY%2FpSELdYw1cD41AY6pgGygn1agpTrzSFRPi3OlddfXiKnpw8n8MgDSRkG%2FH2%2FdtMBx46RNfPqJslO1n82vNehu9795s1rzoKJPQSHFD%2FLbmcUicUmqf%2BPx0bOoTgZvSeGNx9slJBBssHNnBsRXVtgL3thDDr3NxuIzIHcYLPCCpbi24nLyVdlGa%2FeywVO5YUlgmSDEF3gyTx9A8o2CZzzjnJzNoveDLoaANAuBI31Lcw5UbRx&X-Amz-Signature=4ef2d41a37e0e7dbd4bb645fb28a2e9500eaa92c5ee711797854585e22ecb695&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","2026-09-07T05:33:07.832Z","reducing-cannibalization.png",{"id":282,"type":85,"content":283},"3d432a0f-f8ae-81cd-9670-ce615806621a",{"rich_text":284,"icon":25,"color":49},[285],{"type":44,"text":286,"annotations":288,"plain_text":287,"href":25},{"content":287,"link":25},"The pane title in the example is “Overlapping pages.” That is the diagnostic name. The work is to reduce cases where two URLs compete for the same query.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":290,"type":85,"content":291},"3d432a0f-f8ae-8103-beb1-c68d5a6845a6",{"rich_text":292,"icon":25,"color":49},[293],{"type":44,"text":294,"annotations":296,"plain_text":295,"href":25},{"content":295,"link":25},"Read a row left to right. The query is the job both URLs are trying to do. The primary is the URL Google is already associating with more impressions. The secondary is the extra URL. Share tells you how small the extra URL is versus the primary. Percent of secondary tells you whether the extra URL has any other job.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":298,"type":85,"content":299},"3d432a0f-f8ae-8140-b9c5-e66937151daf",{"rich_text":300,"icon":25,"color":49},[301],{"type":44,"text":302,"annotations":304,"plain_text":303,"href":25},{"content":303,"link":25},"In the example, twap has a primary at 247 impressions and position 11.2, and a secondary at 28 impressions and position 76.2. Share is 11.3%. That query is 100% of the secondary URL's Search Console impressions. The extra URL is not covering a second topic. It is a lower-impression page for the same query. Another row, what is mev protection, shows the same shape: 95 versus 13 impressions, 13.7% share, 100% of the extra URL.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":306,"type":85,"content":307},"3d432a0f-f8ae-81f6-97ec-ef1be6f3e386",{"rich_text":308,"icon":25,"color":49},[309],{"type":44,"text":310,"annotations":312,"plain_text":311,"href":25},{"content":311,"link":25},"If the secondary is a genuinely different intent (a changelog versus a guide, an integration versus a category), keep both and differentiate. Otherwise, pick a winner.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":314,"type":102,"content":315},"3d432a0f-f8ae-81f2-9cce-ebd7acd605d8",{"rich_text":316,"is_toggleable":48,"color":49},[317],{"type":44,"text":318,"annotations":320,"plain_text":319,"href":25},{"content":319,"link":25},"Why the primary URL is the usual URL to keep",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":322,"type":85,"content":323},"3d432a0f-f8ae-81cc-935a-dd33b18b962f",{"rich_text":324,"icon":25,"color":49},[325],{"type":44,"text":326,"annotations":328,"plain_text":327,"href":25},{"content":327,"link":25},"Google is already sending more impressions to the primary. The usual next step is to stop the extra URL from competing for the same query, unless the extra URL is a clearly different intent.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":330,"type":85,"content":331},"3d432a0f-f8ae-8108-b2d8-e8721f1c6002",{"rich_text":332,"icon":25,"color":49},[333],{"type":44,"text":334,"annotations":336,"plain_text":335,"href":25},{"content":335,"link":25},"Share under 30% means the secondary is not a co-equal. Percent of secondary over 50% means the extra URL is not carrying a separate query mix. Together, those two filters are the point of the play. Drop either filter and the list includes many queries that touch two URLs only slightly.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":338,"type":85,"content":339},"3d432a0f-f8ae-81df-9537-cdcad6915a77",{"rich_text":340,"icon":25,"color":49},[341],{"type":44,"text":342,"annotations":344,"plain_text":343,"href":25},{"content":343,"link":25},"Publishing a new URL for the same query is a common way this list grows. For overlapping pages, the default is one page, improved, and one page consolidated.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":346,"type":102,"content":347},"3d432a0f-f8ae-8135-8796-e589c0f0dcce",{"rich_text":348,"is_toggleable":48,"color":49},[349],{"type":44,"text":350,"annotations":352,"plain_text":351,"href":25},{"content":351,"link":25},"What to do with an overlapping-pages row",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":354,"type":85,"content":355},"3d432a0f-f8ae-81c1-9673-f5593ed9c7fb",{"rich_text":356,"icon":25,"color":49},[357],{"type":44,"text":358,"annotations":360,"plain_text":359,"href":25},{"content":359,"link":25},"Open both URLs. Search the query yourself. Then:",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":36,"children":362},[363,371,379,387,395],{"id":364,"type":40,"content":365,"bulleted_list_start":50},"3d432a0f-f8ae-8163-963c-c9bca940010d",{"rich_text":366,"color":49},[367],{"type":44,"text":368,"annotations":370,"plain_text":369,"href":25},{"content":369,"link":25},"Keep the primary when it already matches intent and has the impressions.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":372,"type":40,"content":373},"3d432a0f-f8ae-8162-8547-d5908bf72a6f",{"rich_text":374,"color":49},[375],{"type":44,"text":376,"annotations":378,"plain_text":377,"href":25},{"content":377,"link":25},"Move unique sections from the secondary onto the primary.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":380,"type":40,"content":381},"3d432a0f-f8ae-8120-9929-fc4075759e14",{"rich_text":382,"color":49},[383],{"type":44,"text":384,"annotations":386,"plain_text":385,"href":25},{"content":385,"link":25},"301 the secondary, or convert it to a short pointer with a canonical, depending on how much unique value it has.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":388,"type":40,"content":389},"3d432a0f-f8ae-81a8-a6a5-dfc93ef15cc3",{"rich_text":390,"color":49},[391],{"type":44,"text":392,"annotations":394,"plain_text":393,"href":25},{"content":393,"link":25},"Align the primary's title and H1 with the query.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":396,"type":40,"content":397,"bulleted_list_end":50},"3d432a0f-f8ae-819a-8b80-fc597f2041e2",{"rich_text":398,"color":49},[399],{"type":44,"text":400,"annotations":402,"plain_text":401,"href":25},{"content":401,"link":25},"Avoid leaving both URLs in the sitemap as equivalent pages for the same query.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":404,"type":85,"content":405},"3d432a0f-f8ae-8145-bca1-efd5c9fd4a82",{"rich_text":406,"icon":25,"color":49},[407],{"type":44,"text":408,"annotations":410,"plain_text":409,"href":25},{"content":409,"link":25},"If the secondary is the better intent and the primary is a category or a tag, reverse the call. Impressions are the default signal for which URL to keep. You can still choose the other URL if it is a better match for intent.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":412,"type":85,"content":413},"3d432a0f-f8ae-814e-a829-f77143bde0de",{"rich_text":414,"icon":25,"color":49},[415],{"type":44,"text":416,"annotations":418,"plain_text":417,"href":25},{"content":417,"link":25},"Ship the pair, then look at the next month's queue. Success looks like the query falling out because there is one English URL left, or because the extra URL now has a different query mix.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":420,"type":102,"content":421},"3d432a0f-f8ae-816a-9bdd-f60abf92e11a",{"rich_text":422,"is_toggleable":48,"color":49},[423],{"type":44,"text":424,"annotations":426,"plain_text":425,"href":25},{"content":425,"link":25},"Overlapping-pages work is a filter on pages you already have",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":428,"type":85,"content":429},"3d432a0f-f8ae-8111-8e1d-cf9fd7f68951",{"rich_text":430,"icon":25,"color":49},[431],{"type":44,"text":432,"annotations":434,"plain_text":433,"href":25},{"content":433,"link":25},"This list is drawn from pages you already published. The query has impressions, and two URLs are splitting them. A handful of clear pairs is a practical amount of consolidation work.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":436,"type":85,"content":437},"3d432a0f-f8ae-814a-8b13-dbff890858ef",{"rich_text":438,"icon":25,"color":49},[439,443,449],{"type":44,"text":440,"annotations":442,"plain_text":441,"href":25},{"content":441,"link":25},"Leaving one explicit answer on one URL can help with answer engines as well as Google. You do not need a separate AEO dashboard to start. ",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":444,"annotations":448,"plain_text":445,"href":447},{"content":445,"link":446},"Adapting your content system for AI search",{"url":447},"https://www.ercule.com/blog/ai-search-content-system",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":450,"annotations":452,"plain_text":451,"href":25},{"content":451,"link":25}," is the broader operating model. This list is one working set inside that system.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":454,"type":102,"content":455},"3d432a0f-f8ae-81cb-bc2f-c8f9b1c293ff",{"rich_text":456,"is_toggleable":48,"color":49},[457],{"type":44,"text":458,"annotations":460,"plain_text":459,"href":25},{"content":459,"link":25},"Frequently asked questions",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":462,"type":463,"content":464},"3d432a0f-f8ae-81e0-9327-cc906b4ccd5f","heading_3",{"rich_text":465,"is_toggleable":48,"color":49},[466],{"type":44,"text":467,"annotations":469,"plain_text":468,"href":25},{"content":468,"link":25},"What does cannibalization mean in search engine optimization?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":471,"type":85,"content":472},"3d432a0f-f8ae-8118-a5c4-e5e3d51364cc",{"rich_text":473,"icon":25,"color":49},[474],{"type":44,"text":475,"annotations":477,"plain_text":476,"href":25},{"content":476,"link":25},"It means two of your URLs are competing for the same query so neither looks like the answer. This play is narrower than “any two pages that share a word.” It flags unbranded queries where the extra English URL is small versus the primary, and that query is most of what the extra URL ranks for.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":479,"type":463,"content":480},"3d432a0f-f8ae-81cb-a15d-f6526f705a39",{"rich_text":481,"is_toggleable":48,"color":49},[482],{"type":44,"text":483,"annotations":485,"plain_text":484,"href":25},{"content":484,"link":25},"Why require the extra URL to have under 30% of the primary's impressions?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":487,"type":85,"content":488},"3d432a0f-f8ae-8133-9cb7-d593b44a2f29",{"rich_text":489,"icon":25,"color":49},[490],{"type":44,"text":491,"annotations":493,"plain_text":492,"href":25},{"content":492,"link":25},"Because a 50/50 split is a different problem: two real candidates. Under 30% means the primary already has most of the impressions. The extra URL is usually the one to consolidate.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":495,"type":463,"content":496},"3d432a0f-f8ae-8141-a2b2-e3942ec905dc",{"rich_text":497,"is_toggleable":48,"color":49},[498],{"type":44,"text":499,"annotations":501,"plain_text":500,"href":25},{"content":500,"link":25},"Why require the query to be more than half of the extra URL's Search Console impressions?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":503,"type":85,"content":504},"3d432a0f-f8ae-8120-9b6b-d4564bd4d7d4",{"rich_text":505,"icon":25,"color":49},[506],{"type":44,"text":507,"annotations":509,"plain_text":508,"href":25},{"content":508,"link":25},"Because an extra URL that ranks for many queries may overlap one of them by accident. When this query is most of its Search Console traffic, the extra URL does not have a separate job.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":511,"type":463,"content":512},"3d432a0f-f8ae-817f-8c1e-dbca81bf820e",{"rich_text":513,"is_toggleable":48,"color":49},[514],{"type":44,"text":515,"annotations":517,"plain_text":516,"href":25},{"content":516,"link":25},"Why exclude locale pages from the overlapping-pages queue?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":519,"type":85,"content":520},"3d432a0f-f8ae-81cb-adca-c6576673cc57",{"rich_text":521,"icon":25,"color":49},[522],{"type":44,"text":523,"annotations":525,"plain_text":524,"href":25},{"content":524,"link":25},"A /ja/ copy of an English guide is a translation, not a competitor. Treating locale mirrors as cannibalization sends teams to merge pages that should stay translated.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":527,"type":463,"content":528},"3d432a0f-f8ae-8125-bf26-e2dfba80767a",{"rich_text":529,"is_toggleable":48,"color":49},[530],{"type":44,"text":531,"annotations":533,"plain_text":532,"href":25},{"content":532,"link":25},"Does overlapping still matter with AI Overviews and answer engines?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":535,"type":85,"content":536},"3d432a0f-f8ae-810c-8c25-d461bd100fbb",{"rich_text":537,"icon":25,"color":49},[538],{"type":44,"text":539,"annotations":541,"plain_text":540,"href":25},{"content":540,"link":25},"Yes, with a limit. The list is still GSC, not an AI citation report. Models still have to pick a URL. Two near-duplicate pages make that pick less stable. Consolidate first, then make the remaining answer explicit. You can start this work in Search Console. A separate AEO tool is not required to consolidate two URLs that already split the same query.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":543,"type":102,"content":544},"3d432a0f-f8ae-8100-bd1b-e00ec38670a0",{"rich_text":545,"is_toggleable":48,"color":49},[546],{"type":44,"text":547,"annotations":549,"plain_text":548,"href":25},{"content":548,"link":25},"Related reading",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":36,"children":551},[552,566,580],{"id":553,"type":40,"content":554,"bulleted_list_start":50},"3d432a0f-f8ae-81c5-8032-c6072d92eb61",{"rich_text":555,"color":49},[556,562],{"type":44,"text":557,"annotations":561,"plain_text":558,"href":560},{"content":558,"link":559},"What is content debt?",{"url":560},"https://www.ercule.com/blog/content-debt",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":563,"annotations":565,"plain_text":564,"href":25},{"content":564,"link":25}," — Why a second URL for the same job becomes inventory you have to keep paying for.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":567,"type":40,"content":568},"3d432a0f-f8ae-810c-8ecd-c805f48bdfe9",{"rich_text":569,"color":49},[570,576],{"type":44,"text":571,"annotations":575,"plain_text":572,"href":574},{"content":572,"link":573},"How to build topical authority in SEO: A beginner's guide",{"url":574},"https://www.ercule.com/blog/build-topical-authority-seo",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":577,"annotations":579,"plain_text":578,"href":25},{"content":578,"link":25}," — How one clear URL per job is part of covering a topic, not a reason to keep shipping siblings.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":581,"type":40,"content":582,"bulleted_list_end":50},"3d432a0f-f8ae-81a2-8753-fec9dcc97720",{"rich_text":583,"color":49},[584,590],{"type":44,"text":585,"annotations":589,"plain_text":586,"href":588},{"content":586,"link":587},"Content optimization strategy: process, examples, tools, and templates",{"url":588},"https://www.ercule.com/blog/content-optimization-strategy",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":591,"annotations":593,"plain_text":592,"href":25},{"content":592,"link":25}," — Where consolidation sits inside a repeatable optimization process.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},1788755586583]