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Competition is SEMrush keyword difficulty.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":60,"type":40,"content":61},"3d432a0f-f8ae-814f-b78e-d95cf18bc4a4",{"rich_text":62,"color":49},[63],{"type":44,"text":64,"annotations":66,"plain_text":65,"href":25},{"content":65,"link":25},"Branded queries are excluded. This is the non-branded set of queries around a topic, not queries that include your name.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":68,"type":40,"content":69},"3d432a0f-f8ae-8100-ad01-e93609e071eb",{"rich_text":70,"color":49},[71],{"type":44,"text":72,"annotations":74,"plain_text":73,"href":25},{"content":73,"link":25},"Filter the table to one topic at a time. A 50-row view of “a/b testing” is a practical amount of work. A dump of every topic at once is harder to act on.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":76,"type":40,"content":77,"bulleted_list_end":50},"3d432a0f-f8ae-81f4-9f96-e8d65ec705b7",{"rich_text":78,"color":49},[79],{"type":44,"text":80,"annotations":82,"plain_text":81,"href":25},{"content":81,"link":25},"Answer engines tend to cite the URL that covers the cluster, not a single exact-match page. This queue is the cluster. The list still comes from GSC plus SEMrush, not from ChatGPT.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":84,"type":85,"content":86},"3d432a0f-f8ae-8185-8b6a-d7bcc9d502f5","paragraph",{"rich_text":87,"icon":25,"color":49},[88],{"type":44,"text":89,"annotations":91,"plain_text":90,"href":25},{"content":90,"link":25},"You already picked strategy topics. Head terms tell you whether you own the unmodified name. 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If you are weighing cluster work against net-new AEO spend, ",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":160,"annotations":164,"plain_text":161,"href":163},{"content":161,"link":162},"how to budget for AEO and SEO",{"url":163},"https://www.ercule.com/blog/aeo-seo-budget",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":166,"annotations":168,"plain_text":167,"href":25},{"content":167,"link":25}," is the planning frame.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":170,"type":102,"content":171},"3d432a0f-f8ae-8182-a81f-d4985ef3a602",{"rich_text":172,"is_toggleable":48,"color":49},[173],{"type":44,"text":174,"annotations":176,"plain_text":175,"href":25},{"content":175,"link":25},"How to use Search Console and SEMrush to build a topic-keyword queue",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":178,"type":85,"content":179},"3d432a0f-f8ae-8144-90a6-dc7601e27cc2",{"rich_text":180,"icon":25,"color":49},[181],{"type":44,"text":182,"annotations":184,"plain_text":183,"href":25},{"content":183,"link":25},"Start from the strategy topics. 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The work is to cover the related queries around each strategy topic.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":292,"type":85,"content":293},"3d432a0f-f8ae-813f-8222-e64105377755",{"rich_text":294,"icon":25,"color":49},[295],{"type":44,"text":296,"annotations":298,"plain_text":297,"href":25},{"content":297,"link":25},"Read a row left to right. Keyword is the query. Volume is the demand estimate. Competition is difficulty when SEMrush has it. Clicks, impressions, and rank are your Search Console metrics for that query. 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For topic keyword terms, the default is the topic URL plus a small number of intent splits (definition versus comparison versus integration).",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":348,"type":102,"content":349},"3d432a0f-f8ae-81da-a3e2-c86068e798fb",{"rich_text":350,"is_toggleable":48,"color":49},[351],{"type":44,"text":352,"annotations":354,"plain_text":353,"href":25},{"content":353,"link":25},"What to do with a topic-keyword row",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":356,"type":85,"content":357},"3d432a0f-f8ae-8156-a80b-ee9cbb4dd071",{"rich_text":358,"icon":25,"color":49},[359],{"type":44,"text":360,"annotations":362,"plain_text":361,"href":25},{"content":361,"link":25},"Filter to one topic. Then:",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":36,"children":364},[365,373,381,389],{"id":366,"type":40,"content":367,"bulleted_list_start":50},"3d432a0f-f8ae-810d-babc-e637c93ffe70",{"rich_text":368,"color":49},[369],{"type":44,"text":370,"annotations":372,"plain_text":371,"href":25},{"content":371,"link":25},"Rows with impressions and a mid-pack rank: improve the ranking page (title, section, answer).",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":374,"type":40,"content":375},"3d432a0f-f8ae-811e-addf-f2943b3ce1e2",{"rich_text":376,"color":49},[377],{"type":44,"text":378,"annotations":380,"plain_text":379,"href":25},{"content":379,"link":25},"Rows with volume and no rank: add a section or a justified URL.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":382,"type":40,"content":383},"3d432a0f-f8ae-8136-9241-e4c76e940c9a",{"rich_text":384,"color":49},[385],{"type":44,"text":386,"annotations":388,"plain_text":387,"href":25},{"content":387,"link":25},"Rows that are duplicates of each other (a/b testing metrics and ab testing metrics): pick one heading, cover both wordings.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":390,"type":40,"content":391,"bulleted_list_end":50},"3d432a0f-f8ae-819c-ae3d-f505dcb2f62a",{"rich_text":392,"color":49},[393],{"type":44,"text":394,"annotations":396,"plain_text":395,"href":25},{"content":395,"link":25},"Don't create a new article for a keyword the topic page already ranks for on page one.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":398,"type":85,"content":399},"3d432a0f-f8ae-81cf-8c16-f3a441fd2a92",{"rich_text":400,"icon":25,"color":49},[401,407],{"type":44,"text":402,"annotations":406,"plain_text":403,"href":405},{"content":403,"link":404},"How to build topical authority in SEO: A beginner's guide",{"url":405},"https://www.ercule.com/blog/build-topical-authority-seo",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":408,"annotations":410,"plain_text":409,"href":25},{"content":409,"link":25}," is the frame for covering a cluster without a URL per row. Choose the row based on the topic, the queries, and the ranking URL.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":412,"type":85,"content":413},"3d432a0f-f8ae-8102-99cd-fa89f106118c",{"rich_text":414,"icon":25,"color":49},[415],{"type":44,"text":416,"annotations":418,"plain_text":417,"href":25},{"content":417,"link":25},"Ship a handful, then look at the next month's GSC slice. Success looks like more queries in the topic with a ranking page, and fewer high-impression rows with 0 clicks — not like a longer SEMrush export.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":420,"type":102,"content":421},"3d432a0f-f8ae-8136-8762-ee1d492205a2",{"rich_text":422,"is_toggleable":48,"color":49},[423],{"type":44,"text":424,"annotations":426,"plain_text":425,"href":25},{"content":425,"link":25},"Topic-keyword work is a filter on clusters you already chose",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":428,"type":85,"content":429},"3d432a0f-f8ae-819f-bb70-d84fe412f6b1",{"rich_text":430,"icon":25,"color":49},[431],{"type":44,"text":432,"annotations":434,"plain_text":433,"href":25},{"content":433,"link":25},"This list is drawn from the strategy topics you already chose. Search Console shows the words you appear for. SEMrush shows the words sitting next to them. One topic at a time is a practical amount of work, without opening a calendar of unrelated posts.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":436,"type":85,"content":437},"3d432a0f-f8ae-81e0-8a59-d80d2ff15639",{"rich_text":438,"icon":25,"color":49},[439,443,449],{"type":44,"text":440,"annotations":442,"plain_text":441,"href":25},{"content":441,"link":25},"Covering the related queries on URLs that already rank can help with answer engines as well as Google. You do not need a separate AEO dashboard to start. ",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":444,"annotations":448,"plain_text":445,"href":447},{"content":445,"link":446},"Adapting your content system for AI search",{"url":447},"https://www.ercule.com/blog/ai-search-content-system",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":450,"annotations":452,"plain_text":451,"href":25},{"content":451,"link":25}," is the broader operating model. This list is one working set inside that system.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":454,"type":102,"content":455},"3d432a0f-f8ae-816c-9e36-da0652bc30b8",{"rich_text":456,"is_toggleable":48,"color":49},[457],{"type":44,"text":458,"annotations":460,"plain_text":459,"href":25},{"content":459,"link":25},"Frequently asked questions",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":462,"type":463,"content":464},"3d432a0f-f8ae-811d-9e83-e468893223a5","heading_3",{"rich_text":465,"is_toggleable":48,"color":49},[466],{"type":44,"text":467,"annotations":469,"plain_text":468,"href":25},{"content":468,"link":25},"What are topic keyword terms in search engine optimization?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":471,"type":85,"content":472},"3d432a0f-f8ae-8145-84b0-cc002a8b172b",{"rich_text":473,"icon":25,"color":49},[474],{"type":44,"text":475,"annotations":477,"plain_text":476,"href":25},{"content":476,"link":25},"They are the non-branded queries around a strategy topic: Search Console strings that match the topic regex, merged with SEMrush broad-match terms that contain the topic. Volume comes from GSC when impressions are high enough, otherwise SEMrush. Competition is SEMrush keyword difficulty.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":479,"type":463,"content":480},"3d432a0f-f8ae-81ee-8605-c397a4b4445b",{"rich_text":481,"is_toggleable":48,"color":49},[482],{"type":44,"text":483,"annotations":485,"plain_text":484,"href":25},{"content":484,"link":25},"Why merge Search Console and SEMrush instead of using one source?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":487,"type":85,"content":488},"3d432a0f-f8ae-81cc-8d92-d0bca89f1848",{"rich_text":489,"icon":25,"color":49},[490],{"type":44,"text":491,"annotations":493,"plain_text":492,"href":25},{"content":492,"link":25},"GSC only knows queries you appear for. SEMrush only knows a crawl of the keyword universe. The merge is how you see coverage and gaps in the same table.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":495,"type":463,"content":496},"3d432a0f-f8ae-81bc-9c25-e5875405affe",{"rich_text":497,"is_toggleable":48,"color":49},[498],{"type":44,"text":499,"annotations":501,"plain_text":500,"href":25},{"content":500,"link":25},"Why exclude branded queries from the topic-keyword queue?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":503,"type":85,"content":504},"3d432a0f-f8ae-81a5-8088-cd0667d19665",{"rich_text":505,"icon":25,"color":49},[506],{"type":44,"text":507,"annotations":509,"plain_text":508,"href":25},{"content":508,"link":25},"Because brand is a different play. Mixing “your name + topic” into a coverage list hides whether you cover the topic for people who don't already know you.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":511,"type":463,"content":512},"3d432a0f-f8ae-8155-882a-c9ec8e3561bc",{"rich_text":513,"is_toggleable":48,"color":49},[514],{"type":44,"text":515,"annotations":517,"plain_text":516,"href":25},{"content":516,"link":25},"Why work one strategy topic at a time?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":519,"type":85,"content":520},"3d432a0f-f8ae-8170-943d-c6321e807e68",{"rich_text":521,"icon":25,"color":49},[522],{"type":44,"text":523,"annotations":525,"plain_text":524,"href":25},{"content":524,"link":25},"Because a merged keyword list across every topic is a tool export. One topic is a list you can act on: sections, internal links, and a small number of intent splits.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":527,"type":463,"content":528},"3d432a0f-f8ae-81e7-ab9b-fa2651f1db5e",{"rich_text":529,"is_toggleable":48,"color":49},[530],{"type":44,"text":531,"annotations":533,"plain_text":532,"href":25},{"content":532,"link":25},"Do topic clusters still matter with AI Overviews and answer engines?",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":535,"type":85,"content":536},"3d432a0f-f8ae-812d-9ad8-ecf4cceee375",{"rich_text":537,"icon":25,"color":49},[538],{"type":44,"text":539,"annotations":541,"plain_text":540,"href":25},{"content":540,"link":25},"Yes. Models cite pages that look like they cover the neighborhood, not pages that target one exact string. The list is still GSC plus SEMrush, not a citation report. You can start this work from Search Console and SEMrush. A separate AEO tool is not required to add a missing section on a URL that already ranks for part of the cluster.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":543,"type":102,"content":544},"3d432a0f-f8ae-81f1-b591-e707c794898c",{"rich_text":545,"is_toggleable":48,"color":49},[546],{"type":44,"text":547,"annotations":549,"plain_text":548,"href":25},{"content":548,"link":25},"Related reading",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":36,"children":551},[552,564,576],{"id":553,"type":40,"content":554,"bulleted_list_start":50},"3d432a0f-f8ae-816c-aa6b-dfd4e4c65c91",{"rich_text":555,"color":49},[556,560],{"type":44,"text":557,"annotations":559,"plain_text":403,"href":405},{"content":403,"link":558},{"url":405},{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":561,"annotations":563,"plain_text":562,"href":25},{"content":562,"link":25}," — How covering a cluster on a small set of URLs is the job this queue is for.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":565,"type":40,"content":566},"3d432a0f-f8ae-81e9-bc0d-e615596fa6dc",{"rich_text":567,"color":49},[568,572],{"type":44,"text":569,"annotations":571,"plain_text":151,"href":153},{"content":151,"link":570},{"url":153},{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":573,"annotations":575,"plain_text":574,"href":25},{"content":574,"link":25}," — How the topics and regexes get chosen before you measure them.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"id":577,"type":40,"content":578,"bulleted_list_end":50},"3d432a0f-f8ae-81a6-bad4-fe97dc963f71",{"rich_text":579,"color":49},[580,586],{"type":44,"text":581,"annotations":585,"plain_text":582,"href":584},{"content":582,"link":583},"Content optimization strategy: process, examples, tools, and templates",{"url":584},"https://www.ercule.com/blog/content-optimization-strategy",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},{"type":44,"text":587,"annotations":589,"plain_text":588,"href":25},{"content":588,"link":25}," — Where a per-topic keyword queue sits inside a repeatable process.",{"bold":48,"italic":48,"strikethrough":48,"underline":48,"code":48,"color":49},1788755586583]