[{"data":1,"prerenderedAt":993},["ShallowReactive",2],{"$f56J9ZGH5T_MVC-xNLFKe4Hm35PYBBYO0_hyvd9o3nbE":3,"$fCmIF_t7ZxSTbhcr7YwIRk8x-BGhUN5iCsM10H0n4xec":24},{"id":4,"notionCoverUrl":5,"tags":6,"type":7,"title":8,"slug":9,"coverUrl":10,"status":11,"description":12,"date":13,"updatedDate":15,"formattedDate":16,"publishTime":17,"dateMs":18,"tocDepth":19,"author":20},"3ce32a0f-f8ae-8083-93fe-f6a1c1b4869e","https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/4783d1c9-289d-44e9-8c1e-24828acaf9f2/196-chart-cut.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466R3TRNE36%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEGsaCXVzLXdlc3QtMiJIMEYCIQDQwC5FDU9mcT1N%2BhK56PXYFDOtziW5xOcOSDqYYINMeQIhAKrmv%2BnWtvNz7OFUo7MRYFHrciU9uLk%2Bdh0SVfwnjoZLKv8DCDMQABoMNjM3NDIzMTgzODA1IgwyUj2qLhpE0C0MoKoq3ANdAOwJcHPNKnE4oWAnx8uUP0Ip84oRvFaVF1m8BDy%2BgXf%2FFe11Vn%2BsoJo4LH9Z8vXUrSxH2JaccAhj3q7JI6s3aq3SbWf9DN5rmOmX9OCgk9PdJJNyWQW%2By8SKGNuEinetU69msXxkv%2FI8RmoxRAjTyqZwVLhMuj9tdKe6AijsZ5jx0f2Q2nzUk%2FmkDyXpCsmLANnYDHft8ioZ8eEOLm%2BBG%2FL%2FNRt%2FLa3QU8nkRj9bsybUi%2FV8CRgWkzzZTQ8sT7vBMUJ08rOqETRIYKGyJWc3MWyY5ljuoWf0Zo5HSMysYLvyQaTBZdM7MyIxqYM7XVp7h2bAmYpF9oqNKk0vqq06nig5F%2FLvuetxBTxxkCCgo2oLHPPl4SdVPL%2FZ5IOltCZuxUhxrrGCoZuPfVP%2BxPxUW%2FeegMnIIpVRs7o%2BQrKxheVU7meYSsFJqoYfyLmKkKuWtDn%2BSWjOPooBIb1Fp5ZOBvB08XfiZI5Y52HVUUUnceETANUVepJGMI1wR%2F%2Bh3E1f1fzkzglaVzB5iGl4Q8V3Ey9OAlH33KvdloyliBY0liUC8h93XzyC51NDgC8KBWzX0i9Dwx0QGBZnP9%2BeduBH9dXINDTOE%2FzxhgNNuqimXL1mrNZvub8jc1Z9UDDUwPjUBjqkAb%2FObEG%2BOtUoi2BRE2GFSoqnpNAnzF0XADkn%2Bm84lVj8VfF%2Fywo6nyibJTXpFPObQQLISrJilIY24Lo65hGKEzl4p%2FPiE6ICNhLJ85%2FBDWei0w7NoNcwRAIUUMaO1np42sqQhSCLWpQ6pSxtJ8w%2FsIlL7H2yKj4cV7dZVpX%2FQH6qDKnAKdZ6sROjgMRvAmfkJ4KC34Kp32dN%2FvA9y85D%2BxvG3qW0&X-Amz-Signature=de4b41ebb37161cf0277afb64786bee00e073a86d92655a4f2e57f0d51754a5b&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject",[],"Blog","How will Claude’s watermarks affect marketers?","claude-watermark-news-for-marketers","claude-watermark-news-for-marketers/196-chart-cut.png","Published","Claude's AI content watermarks won't hurt your search rankings or scare off readers. Here's what marketers actually need to know.",{"start":14,"end":15,"time_zone":15},"2026-09-01",null,"Sep 1, 2026","2026-09-01T00:00:00+00:00",1788220800000,"h2",{"name":21,"image":22,"link":23},"Justin Dunham","/authors/justin-full.jpg","https://www.linkedin.com/in/justinwdunham/",[25,37,61,69,78,114,122,131,139,176,192,207,215,243,253,271,279,297,305,313,329,370,386,394,402,419,427,445,453,461,469,477,486,494,512,520,528,536,554,568,576,584,598,606,614,648,656,664,672,680,688,696,722,730,738,746,760,768,776,798,806,834,842,850,868,877,885,893,909,917,925,943,961,969,977,985],{"id":26,"type":27,"content":28},"3ce32a0f-f8ae-8018-a882-d951459b33e0","paragraph",{"rich_text":29,"icon":15,"color":36},[30],{"type":31,"text":32,"annotations":34,"plain_text":33,"href":15},"text",{"content":33,"link":15},"This topic keeps coming up in meetings with clients so I’m writing out the basics of the situation here. I’ll also share the answers that I’ve been providing to clients, and how I advise marketers to deal with this new tech.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},false,"default",{"id":38,"type":27,"content":39},"3ce32a0f-f8ae-809f-9c00-dce2a8db1087",{"rich_text":40,"icon":15,"color":36},[41,45,51,55],{"type":31,"text":42,"annotations":44,"plain_text":43,"href":15},{"content":43,"link":15},"In case you missed it: Claude announced this month that ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":46,"annotations":50,"plain_text":47,"href":49},{"content":47,"link":48},"it will be adding a watermark to all of the written content it generates",{"url":49},"https://www.anthropic.com/news/claude-text-watermark",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":52,"annotations":54,"plain_text":53,"href":15},{"content":53,"link":15},". Different media will have different watermarks. Images, for example, will include ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":56,"annotations":60,"plain_text":57,"href":59},{"content":57,"link":58},"“digitally signed provenance metadata where supported.”",{"url":59},"https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":62,"type":27,"content":63},"3ce32a0f-f8ae-805f-9be1-d392a6fb7eae",{"rich_text":64,"icon":15,"color":36},[65],{"type":31,"text":66,"annotations":68,"plain_text":67,"href":15},{"content":67,"link":15},"Written content is what my clients worry about. That’s what I’m focusing on in this article.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":70,"type":27,"content":71},"3ce32a0f-f8ae-8045-98a2-c31de8d73d6f",{"rich_text":72,"icon":15,"color":36},[73],{"type":31,"text":74,"annotations":76,"plain_text":75,"href":15},{"content":75,"link":15},"TL;DR",{"bold":77,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},true,{"type":79,"children":80},"bulleted_list",[81,90,98,106],{"id":82,"type":83,"content":84,"bulleted_list_start":77},"3ce32a0f-f8ae-80c1-a234-f0f1efcae4c1","bulleted_list_item",{"rich_text":85,"color":36},[86],{"type":31,"text":87,"annotations":89,"plain_text":88,"href":15},{"content":88,"link":15},"It’s part of a broader trend toward transparency",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":91,"type":83,"content":92},"3ce32a0f-f8ae-8042-b8a8-eabecd2cc03a",{"rich_text":93,"color":36},[94],{"type":31,"text":95,"annotations":97,"plain_text":96,"href":15},{"content":96,"link":15},"Anything piece that touches Claude might have a watermark",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":99,"type":83,"content":100},"3ce32a0f-f8ae-8050-8469-eb1cacd99e64",{"rich_text":101,"color":36},[102],{"type":31,"text":103,"annotations":105,"plain_text":104,"href":15},{"content":104,"link":15},"Readers will probably never notice the watermarks",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":107,"type":83,"content":108,"bulleted_list_end":77},"3ce32a0f-f8ae-808e-a994-edfcd1dfa944",{"rich_text":109,"color":36},[110],{"type":31,"text":111,"annotations":113,"plain_text":112,"href":15},{"content":112,"link":15},"Search engines do not currently penalize AI content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":115,"type":27,"content":116},"3ce32a0f-f8ae-8008-b99b-d7f4781174b4",{"rich_text":117,"icon":15,"color":36},[118],{"type":31,"text":119,"annotations":121,"plain_text":120,"href":15},{"content":120,"link":15},"Basically: if you’re invested in high-quality content then you have nothing to worry about. Now let’s get down to brass tacks…",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":123,"type":124,"content":125},"3ce32a0f-f8ae-8034-bcda-d4a76b64e078","heading_2",{"rich_text":126,"is_toggleable":35,"color":36},[127],{"type":31,"text":128,"annotations":130,"plain_text":129,"href":15},{"content":129,"link":15},"Bottom-line questions for marketers",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":132,"type":27,"content":133},"3ce32a0f-f8ae-8099-a105-d0f04e55e425",{"rich_text":134,"icon":15,"color":36},[135],{"type":31,"text":136,"annotations":138,"plain_text":137,"href":15},{"content":137,"link":15},"If you’re not in the mood to nerd out on the tech side, here are the practical questions.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":79,"children":140},[141,153,164],{"id":142,"type":83,"content":143,"bulleted_list_start":77},"3ce32a0f-f8ae-80f2-a077-f37e304ddc61",{"rich_text":144,"color":36},[145,149],{"type":31,"text":146,"annotations":148,"plain_text":147,"href":15},{"content":147,"link":15},"Will this suddenly destroy your AI content’s performance in search?",{"bold":77,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":150,"annotations":152,"plain_text":151,"href":15},{"content":151,"link":15}," Probably not.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":154,"type":83,"content":155},"3ce32a0f-f8ae-8008-9baa-f50bf3dd3545",{"rich_text":156,"color":36},[157,161],{"type":31,"text":158,"annotations":160,"plain_text":159,"href":15},{"content":159,"link":15},"Will it suddenly change how readers engage with your content?",{"bold":77,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":162,"annotations":163,"plain_text":151,"href":15},{"content":151,"link":15},{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":165,"type":83,"content":166,"bulleted_list_end":77},"3ce32a0f-f8ae-804a-b913-caa11f401e2d",{"rich_text":167,"color":36},[168,172],{"type":31,"text":169,"annotations":171,"plain_text":170,"href":15},{"content":170,"link":15},"Should it change how you’re using AI to generate content? ",{"bold":77,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":173,"annotations":175,"plain_text":174,"href":15},{"content":174,"link":15},"Well, that depends on how you’re using AI…",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":177,"type":27,"content":178},"3ce32a0f-f8ae-80a9-888b-f0406dba5121",{"rich_text":179,"icon":15,"color":36},[180,184,188],{"type":31,"text":181,"annotations":183,"plain_text":182,"href":15},{"content":182,"link":15},"The watermark shows whether you used AI at all. It answers a binary question: yes/no. It doesn’t show ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":185,"annotations":187,"plain_text":186,"href":15},{"content":186,"link":15},"how",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":189,"annotations":191,"plain_text":190,"href":15},{"content":190,"link":15}," you used AI.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":193,"type":27,"content":194},"3ce32a0f-f8ae-806b-9f7f-d646c1da68c2",{"rich_text":195,"icon":15,"color":36},[196,200,203],{"type":31,"text":197,"annotations":199,"plain_text":198,"href":15},{"content":198,"link":15},"And, as most every marketer knows by now, the most important question is ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":201,"annotations":202,"plain_text":186,"href":15},{"content":186,"link":15},{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":204,"annotations":206,"plain_text":205,"href":15},{"content":205,"link":15}," you’re using AI. That is: are you using it to create nuanced content with an original point of view? Or, are you just pumping out slop at volume? Your audience doesn’t need any watermark to tell the difference.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":208,"type":124,"content":209},"3ce32a0f-f8ae-80ac-86a8-f43ab49b9304",{"rich_text":210,"is_toggleable":35,"color":36},[211],{"type":31,"text":212,"annotations":214,"plain_text":213,"href":15},{"content":213,"link":15},"Why Anthropic rolled this watermark out",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":216,"type":27,"content":217},"3ce32a0f-f8ae-808a-b369-e50890f03541",{"rich_text":218,"icon":15,"color":36},[219,223,229,233,239],{"type":31,"text":220,"annotations":222,"plain_text":221,"href":15},{"content":221,"link":15},"It’s a response to European Union legislation: specifically, articles within ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":224,"annotations":228,"plain_text":225,"href":227},{"content":225,"link":226},"the EU’s AI Act",{"url":227},"https://artificialintelligenceact.eu/recital/133/",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":230,"annotations":232,"plain_text":231,"href":15},{"content":231,"link":15},", and its ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":234,"annotations":238,"plain_text":235,"href":237},{"content":235,"link":236},"Code of Practice on Transparency",{"url":237},"https://digital-strategy.ec.europa.eu/en/policies/code-practice-ai-generated-content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":240,"annotations":242,"plain_text":241,"href":15},{"content":241,"link":15},". The legislation’s stated purpose is to combat “misinformation and manipulation at scale, fraud, impersonation and consumer deception.”",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":244,"type":245,"content":246,"localImagePath":252},"3ce32a0f-f8ae-804b-8bb6-cac1b47b4d39","image",{"caption":247,"type":248,"file":249},[],"file",{"url":250,"expiry_time":251},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/378433ab-150b-412a-a8b8-b72194fb74bc/196-eu-code-2.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB4663BDDQJ24%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLXdlc3QtMiJHMEUCIBQe%2BPUb2bj6jPaKz%2FxgIoFfoWKFQyeBSP0xn3aQ1DOZAiEA8GCBOHk2oz6gChRD1y72bY8pi4Fnu1MdJPa%2BccR1d7sq%2FwMINhAAGgw2Mzc0MjMxODM4MDUiDHW%2FdMlndUIFLhOODCrcA0y2WK8ci6TBuurHO52lZQgMSITv5a6x4TqwjbUQb2s9lLoxiKPhVKTuG8BAzHXkqWvZeGK2iK57iD7qCHC9CwokgKvCk3JmDCTIUlH3bYromkWOU9KtcgjO2%2BjSdnhGa8cwb%2BA80oPYp1LnJcMbTyUuEG4UguRXugvfnCvGc1WDBgqvw5Z3HO31%2B3qXbZWTL9RGL4N1FvJdQHR1sNTj9JPFIurbcIW8emy3WzKnCtBwWEsPH4Eqd3gxqdeZElO2O6GOqzSSJKr2KyJ18ycR%2Fto5Vh1agO37LPgBEr3zjlFZFSFSCvYhmK%2Fj%2B2r9tL%2BjNI%2BS3BGAvEeUPOxo9k8oBgNjIyOdXWNs%2F%2BpKDuUeDNv5F9fZA3O2GfMb6IOsIxXX8IrFRHy102Gpp5aBDZiWpl1tBG5Zg8y9Tal1cqcLnvgIwkPj6LgdBHLoaBF1xUWHqxWZ1Ar9JGosHgsnJKpuRgEMflhfLeugbqIuII3x9%2FlPF7sZluvQWUCaa7ogQ6CGPLh520%2F2aNBy4%2B8unv1F5YSnM9fLUqURCoklcWq0D%2FLJiulBU6WHk7m404RxEdB4EI0d9FEow0DOKT98yrk8bbgBt62VRrdKYnWtv12H7phh4lfNvIEeUjmFrAXSMMP8%2BNQGOqUBD54xK6WS5UJCGn0q9Wnf07gyWXAeJvclxPsWt%2FWyKUQKh2bLdoZBmAu6dpL0AlobCMxbj8LOl8JWwj%2ByEl53418kVTvt5mVtEmAevs9%2Ff0%2FBcqBcgiRizn6P0BsENljgtOLzKNSIxzegvYlzcZ472qM8BAlVjrXA062yX3FZzFKC%2FGEUwVlwdggbmiFD%2FMrWkKXRGyeneQfXb98WJj%2Bu%2B67eluom&X-Amz-Signature=09e83ca375b7c538122711155c3ec89e79af7f8a181bfde54963dd2514ab8f77&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","2026-09-07T05:33:07.685Z","196-eu-code-2.png",{"id":254,"type":27,"content":255},"3ce32a0f-f8ae-80b4-8047-dab6a8b145b2",{"rich_text":256,"icon":15,"color":36},[257,261,267],{"type":31,"text":258,"annotations":260,"plain_text":259,"href":15},{"content":259,"link":15},"That’s why the law requires various labeling methods. Some are invisible to the human eye, like the “watermark” in written content. Others are visible by design. ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":262,"annotations":266,"plain_text":263,"href":265},{"content":263,"link":264},"AI-generated images, for example",{"url":265},"https://digital-strategy.ec.europa.eu/en/policies/eu-icons-labelling-ai-generated-content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":268,"annotations":270,"plain_text":269,"href":15},{"content":269,"link":15},", need to be clearly labeled as such under this law.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":272,"type":245,"content":273,"localImagePath":278},"3ce32a0f-f8ae-80a9-8ccb-f8215e62dec3",{"caption":274,"type":248,"file":275},[],{"url":276,"expiry_time":277},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/17d2681f-1370-407c-ad5b-c8c3be5963ac/196-labels-GIF.gif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB4663BDDQJ24%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLXdlc3QtMiJHMEUCIBQe%2BPUb2bj6jPaKz%2FxgIoFfoWKFQyeBSP0xn3aQ1DOZAiEA8GCBOHk2oz6gChRD1y72bY8pi4Fnu1MdJPa%2BccR1d7sq%2FwMINhAAGgw2Mzc0MjMxODM4MDUiDHW%2FdMlndUIFLhOODCrcA0y2WK8ci6TBuurHO52lZQgMSITv5a6x4TqwjbUQb2s9lLoxiKPhVKTuG8BAzHXkqWvZeGK2iK57iD7qCHC9CwokgKvCk3JmDCTIUlH3bYromkWOU9KtcgjO2%2BjSdnhGa8cwb%2BA80oPYp1LnJcMbTyUuEG4UguRXugvfnCvGc1WDBgqvw5Z3HO31%2B3qXbZWTL9RGL4N1FvJdQHR1sNTj9JPFIurbcIW8emy3WzKnCtBwWEsPH4Eqd3gxqdeZElO2O6GOqzSSJKr2KyJ18ycR%2Fto5Vh1agO37LPgBEr3zjlFZFSFSCvYhmK%2Fj%2B2r9tL%2BjNI%2BS3BGAvEeUPOxo9k8oBgNjIyOdXWNs%2F%2BpKDuUeDNv5F9fZA3O2GfMb6IOsIxXX8IrFRHy102Gpp5aBDZiWpl1tBG5Zg8y9Tal1cqcLnvgIwkPj6LgdBHLoaBF1xUWHqxWZ1Ar9JGosHgsnJKpuRgEMflhfLeugbqIuII3x9%2FlPF7sZluvQWUCaa7ogQ6CGPLh520%2F2aNBy4%2B8unv1F5YSnM9fLUqURCoklcWq0D%2FLJiulBU6WHk7m404RxEdB4EI0d9FEow0DOKT98yrk8bbgBt62VRrdKYnWtv12H7phh4lfNvIEeUjmFrAXSMMP8%2BNQGOqUBD54xK6WS5UJCGn0q9Wnf07gyWXAeJvclxPsWt%2FWyKUQKh2bLdoZBmAu6dpL0AlobCMxbj8LOl8JWwj%2ByEl53418kVTvt5mVtEmAevs9%2Ff0%2FBcqBcgiRizn6P0BsENljgtOLzKNSIxzegvYlzcZ472qM8BAlVjrXA062yX3FZzFKC%2FGEUwVlwdggbmiFD%2FMrWkKXRGyeneQfXb98WJj%2Bu%2B67eluom&X-Amz-Signature=e33f07ad220158f24d952a93c56ac2e1203202326c4f6c62bbb3c3c334321db8&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","2026-09-07T05:33:07.672Z","196-labels-GIF.gif",{"id":280,"type":27,"content":281},"3ce32a0f-f8ae-8062-931b-fb3799f59f52",{"rich_text":282,"icon":15,"color":36},[283,287,293],{"type":31,"text":284,"annotations":286,"plain_text":285,"href":15},{"content":285,"link":15},"Any big AI company trying to do business in the EU will be taking similar transparency measures. Anthropic is simply the first to make a big show of it. (Their watermark strategy is actually informed by ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":288,"annotations":292,"plain_text":289,"href":291},{"content":289,"link":290},"Google’s own experiments with DeepMind.",{"url":291},"https://www.nature.com/articles/s41586-024-08025-4",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":294,"annotations":296,"plain_text":295,"href":15},{"content":295,"link":15},")",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":298,"type":124,"content":299},"3ce32a0f-f8ae-80fd-88be-de25ffbaa5b2",{"rich_text":300,"is_toggleable":35,"color":36},[301],{"type":31,"text":302,"annotations":304,"plain_text":303,"href":15},{"content":303,"link":15},"The watermark only solves a true/false test",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":306,"type":27,"content":307},"3ce32a0f-f8ae-8012-b708-cecddf14f8c0",{"rich_text":308,"icon":15,"color":36},[309],{"type":31,"text":310,"annotations":312,"plain_text":311,"href":15},{"content":311,"link":15},"What does the watermark reveal about a piece of content? Only that it was, at some point, run through Claude.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":314,"type":27,"content":315},"3ce32a0f-f8ae-80cd-b63c-e3001e9810b1",{"rich_text":316,"icon":15,"color":36},[317,321,325],{"type":31,"text":318,"annotations":320,"plain_text":319,"href":15},{"content":319,"link":15},"What’s more interesting, at this point, is what it does ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":322,"annotations":324,"plain_text":323,"href":15},{"content":323,"link":15},"not ",{"bold":77,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":326,"annotations":328,"plain_text":327,"href":15},{"content":327,"link":15},"say:",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":79,"children":330},[331,347,362],{"id":332,"type":83,"content":333,"bulleted_list_start":77},"3ce32a0f-f8ae-8009-9201-e7b7b84d079f",{"rich_text":334,"color":36},[335,339,343],{"type":31,"text":336,"annotations":338,"plain_text":337,"href":15},{"content":337,"link":15},"It doesn’t show ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":340,"annotations":342,"plain_text":341,"href":15},{"content":341,"link":15},"how much ",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":344,"annotations":346,"plain_text":345,"href":15},{"content":345,"link":15},"was generated by Claude",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":348,"type":83,"content":349},"3ce32a0f-f8ae-80a8-852f-e05b773424d0",{"rich_text":350,"color":36},[351,354,358],{"type":31,"text":352,"annotations":353,"plain_text":337,"href":15},{"content":337,"link":15},{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":355,"annotations":357,"plain_text":356,"href":15},{"content":356,"link":15},"what changes",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":359,"annotations":361,"plain_text":360,"href":15},{"content":360,"link":15}," were initiated by Claude",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":363,"type":83,"content":364,"bulleted_list_end":77},"3ce32a0f-f8ae-80fc-88d7-c11283eacec6",{"rich_text":365,"color":36},[366],{"type":31,"text":367,"annotations":369,"plain_text":368,"href":15},{"content":368,"link":15},"It doesn’t measure how original the content is",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":371,"type":27,"content":372},"3ce32a0f-f8ae-80b0-a4c2-e47bbd730e9f",{"rich_text":373,"icon":15,"color":36},[374,378,382],{"type":31,"text":375,"annotations":377,"plain_text":376,"href":15},{"content":376,"link":15},"It only answers one question: ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":379,"annotations":381,"plain_text":380,"href":15},{"content":380,"link":15},"Did Claude touch this piece of content at some point?",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":383,"annotations":385,"plain_text":384,"href":15},{"content":384,"link":15}," A piece of content generated entirely by Claude will have the same watermark as a 100% human-written article that was run through Claude to check grammar errors.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":387,"type":27,"content":388},"3ce32a0f-f8ae-8014-9aea-d15efc9370fb",{"rich_text":389,"icon":15,"color":36},[390],{"type":31,"text":391,"annotations":393,"plain_text":392,"href":15},{"content":392,"link":15},"As such, there’s not a whole lot of insight that anyone could get from these watermarks.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":395,"type":124,"content":396},"3ce32a0f-f8ae-80e6-a9a9-e03b5e69c764",{"rich_text":397,"is_toggleable":35,"color":36},[398],{"type":31,"text":399,"annotations":401,"plain_text":400,"href":15},{"content":400,"link":15},"Your (human) audience won’t notice the watermark",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":403,"type":27,"content":404},"3ce32a0f-f8ae-8005-af9d-df9aa40e6857",{"rich_text":405,"icon":15,"color":36},[406,410,415],{"type":31,"text":407,"annotations":409,"plain_text":408,"href":15},{"content":408,"link":15},"Not in the written content, anyway. ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":411,"annotations":414,"plain_text":412,"href":49},{"content":412,"link":413},"That’s what Anthropic is saying",{"url":49},{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":416,"annotations":418,"plain_text":417,"href":15},{"content":417,"link":15},", and I’m inclined to believe them.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":420,"type":27,"content":421},"3ce32a0f-f8ae-80d4-9a49-ea4ea74a7fd4",{"rich_text":422,"icon":15,"color":36},[423],{"type":31,"text":424,"annotations":426,"plain_text":425,"href":15},{"content":425,"link":15},"The term “watermark” is a bit confusing in this regard. It brings to mind images of an ink stamp. In reality, the watermark is less like an ink stamp and more like code.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":428,"type":27,"content":429},"3ce32a0f-f8ae-806c-a96c-e0ca82fcf7b8",{"rich_text":430,"icon":15,"color":36},[431,435,441],{"type":31,"text":432,"annotations":434,"plain_text":433,"href":15},{"content":433,"link":15},"(If you want to go really deep on the mechanics, ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":436,"annotations":440,"plain_text":437,"href":439},{"content":437,"link":438},"check out this article from an LLM researcher",{"url":439},"https://magazine.sebastianraschka.com/p/claude-watermarking",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":442,"annotations":444,"plain_text":443,"href":15},{"content":443,"link":15},", which includes this handy diagram.👇)",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":446,"type":245,"content":447,"localImagePath":452},"3ce32a0f-f8ae-80b2-8904-f822d39fd732",{"caption":448,"type":248,"file":449},[],{"url":450,"expiry_time":451},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/532fb185-2d1f-4913-95bc-57fd53b3b050/196-diagram-slim.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB4663BDDQJ24%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLXdlc3QtMiJHMEUCIBQe%2BPUb2bj6jPaKz%2FxgIoFfoWKFQyeBSP0xn3aQ1DOZAiEA8GCBOHk2oz6gChRD1y72bY8pi4Fnu1MdJPa%2BccR1d7sq%2FwMINhAAGgw2Mzc0MjMxODM4MDUiDHW%2FdMlndUIFLhOODCrcA0y2WK8ci6TBuurHO52lZQgMSITv5a6x4TqwjbUQb2s9lLoxiKPhVKTuG8BAzHXkqWvZeGK2iK57iD7qCHC9CwokgKvCk3JmDCTIUlH3bYromkWOU9KtcgjO2%2BjSdnhGa8cwb%2BA80oPYp1LnJcMbTyUuEG4UguRXugvfnCvGc1WDBgqvw5Z3HO31%2B3qXbZWTL9RGL4N1FvJdQHR1sNTj9JPFIurbcIW8emy3WzKnCtBwWEsPH4Eqd3gxqdeZElO2O6GOqzSSJKr2KyJ18ycR%2Fto5Vh1agO37LPgBEr3zjlFZFSFSCvYhmK%2Fj%2B2r9tL%2BjNI%2BS3BGAvEeUPOxo9k8oBgNjIyOdXWNs%2F%2BpKDuUeDNv5F9fZA3O2GfMb6IOsIxXX8IrFRHy102Gpp5aBDZiWpl1tBG5Zg8y9Tal1cqcLnvgIwkPj6LgdBHLoaBF1xUWHqxWZ1Ar9JGosHgsnJKpuRgEMflhfLeugbqIuII3x9%2FlPF7sZluvQWUCaa7ogQ6CGPLh520%2F2aNBy4%2B8unv1F5YSnM9fLUqURCoklcWq0D%2FLJiulBU6WHk7m404RxEdB4EI0d9FEow0DOKT98yrk8bbgBt62VRrdKYnWtv12H7phh4lfNvIEeUjmFrAXSMMP8%2BNQGOqUBD54xK6WS5UJCGn0q9Wnf07gyWXAeJvclxPsWt%2FWyKUQKh2bLdoZBmAu6dpL0AlobCMxbj8LOl8JWwj%2ByEl53418kVTvt5mVtEmAevs9%2Ff0%2FBcqBcgiRizn6P0BsENljgtOLzKNSIxzegvYlzcZ472qM8BAlVjrXA062yX3FZzFKC%2FGEUwVlwdggbmiFD%2FMrWkKXRGyeneQfXb98WJj%2Bu%2B67eluom&X-Amz-Signature=c57592d1ef5c1873f041658362aceac3bfaf0a3d8ea872370ed0cee5fd244a1e&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","2026-09-07T05:33:07.773Z","196-diagram-slim.png",{"id":454,"type":27,"content":455},"3ce32a0f-f8ae-80b2-8728-d6e32db2209d",{"rich_text":456,"icon":15,"color":36},[457],{"type":31,"text":458,"annotations":460,"plain_text":459,"href":15},{"content":459,"link":15},"Every piece of content involves countless decisions about grammar, syntax, word choice, punctuation, etc. The “watermark” is present in subtle patterns across a text. The idea is that the tells will be woven through many, minute decisions that go into writing any piece of content.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":462,"type":27,"content":463},"3ce32a0f-f8ae-8076-928f-fc4e310b03f7",{"rich_text":464,"icon":15,"color":36},[465],{"type":31,"text":466,"annotations":468,"plain_text":467,"href":15},{"content":467,"link":15},"As such, the watermark won’t be obvious to humans like you or I while we read.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":470,"type":27,"content":471},"3ce32a0f-f8ae-809a-b290-dc733458c318",{"rich_text":472,"icon":15,"color":36},[473],{"type":31,"text":474,"annotations":476,"plain_text":475,"href":15},{"content":475,"link":15},"However, anything that you run through Claude might come out with a watermark. If you ask Claude to spellcheck your essay, for example, there’s a chance that the cleaned-up essay it outputs will contain the watermark.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":478,"type":479,"content":480},"3ce32a0f-f8ae-800d-9aa0-d18dc35a9f27","heading_3",{"rich_text":481,"is_toggleable":35,"color":36},[482],{"type":31,"text":483,"annotations":485,"plain_text":484,"href":15},{"content":484,"link":15},"So, then, who will *actually* see the watermark?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":487,"type":27,"content":488},"3ce32a0f-f8ae-80b8-b3d6-c08173d1c58f",{"rich_text":489,"icon":15,"color":36},[490],{"type":31,"text":491,"annotations":493,"plain_text":492,"href":15},{"content":492,"link":15},"Simple answer: the only people who will see it are those who are actively looking for it. Since the watermark itself is cryptic, identifying it will require a “key” to the code and a tool to implement that key. How a person might get that key, or the right tool, is currently TBD.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":495,"type":27,"content":496},"3ce32a0f-f8ae-8014-8f93-eaa942b9e4da",{"rich_text":497,"icon":15,"color":36},[498,502,508],{"type":31,"text":499,"annotations":501,"plain_text":500,"href":15},{"content":500,"link":15},"In the meantime, there are plenty of tools that flag evidence of AI content generation. Universities already have varying software products that try to identify and quantify the role of AI in student work. Mass market AI-detectors like ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":503,"annotations":507,"plain_text":504,"href":506},{"content":504,"link":505},"Pangram",{"url":506},"https://slate.com/technology/2026/08/ai-detector-pangram-writing-process.html",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":509,"annotations":511,"plain_text":510,"href":15},{"content":510,"link":15}," are generating a lot of buzz. (The reliability of these tools is still debatable.)",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":513,"type":27,"content":514},"3ce32a0f-f8ae-808c-adcb-d120bfe52362",{"rich_text":515,"icon":15,"color":36},[516],{"type":31,"text":517,"annotations":519,"plain_text":518,"href":15},{"content":518,"link":15},"In this sense, Claude’s watermark is nothing terribly new. It’s for people who are making decisions about content based on whether or not AI was involved. That’s a pretty niche use case.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":521,"type":27,"content":522},"3ce32a0f-f8ae-806b-a461-cd732098614b",{"rich_text":523,"icon":15,"color":36},[524],{"type":31,"text":525,"annotations":527,"plain_text":526,"href":15},{"content":526,"link":15},"The third-party that marketers worry about the most is search engines.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":529,"type":124,"content":530},"3ce32a0f-f8ae-80a6-b7ac-c2c7ccbc0be7",{"rich_text":531,"is_toggleable":35,"color":36},[532],{"type":31,"text":533,"annotations":535,"plain_text":534,"href":15},{"content":534,"link":15},"Search performance shouldn’t be affected by watermarks",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":537,"type":27,"content":538},"3ce32a0f-f8ae-803e-81a3-fa0013deaff2",{"rich_text":539,"icon":15,"color":36},[540,544,550],{"type":31,"text":541,"annotations":543,"plain_text":542,"href":15},{"content":542,"link":15},"Google claims to “",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":545,"annotations":549,"plain_text":546,"href":548},{"content":546,"link":547},"reward quality content, however it’s produced”",{"url":548},"https://developers.google.com/search/blog/2023/02/google-search-and-ai-content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":551,"annotations":553,"plain_text":552,"href":15},{"content":552,"link":15},". This includes AI-generated content. AI content can, and does, rank frequently.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":555,"type":27,"content":556},"3ce32a0f-f8ae-8045-a4e3-c52c68ca248c",{"rich_text":557,"icon":15,"color":36},[558,562],{"type":31,"text":559,"annotations":561,"plain_text":560,"href":15},{"content":560,"link":15},"Amid all of the upheavals in the info economy over the past ten years, Google has remained remarkably consistent in its stated values for written content in search. It’s looking for ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":563,"annotations":567,"plain_text":564,"href":566},{"content":564,"link":565},"EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).",{"url":566},"https://developers.google.com/search/docs/fundamentals/creating-helpful-content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":569,"type":27,"content":570},"3ce32a0f-f8ae-80b2-8d74-e23263882679",{"rich_text":571,"icon":15,"color":36},[572],{"type":31,"text":573,"annotations":575,"plain_text":574,"href":15},{"content":574,"link":15},"Lots of marketers were failing that test long before AI came out. AI has made it easier for lots more marketers to fail that test.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":577,"type":479,"content":578},"3ce32a0f-f8ae-800a-aa40-f375ac9bca76",{"rich_text":579,"is_toggleable":35,"color":36},[580],{"type":31,"text":581,"annotations":583,"plain_text":582,"href":15},{"content":582,"link":15},"Readers are already happily engaging with AI content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":585,"type":27,"content":586},"3ce32a0f-f8ae-80a6-aa71-d0e8995f01d7",{"rich_text":587,"icon":15,"color":36},[588,594],{"type":31,"text":589,"annotations":593,"plain_text":590,"href":592},{"content":590,"link":591},"The growing use of AI search for B2B buyers, for example,",{"url":592},"https://finance.yahoo.com/sectors/technology/articles/73-b2b-buyers-ai-tools-231200431.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFcUSyY1r1sU7owXXU4NqVYIViMVOR3NpIZ5VtRyqb7hDgPUY7M9Q_pIcflng-_CmfbKTq7ULiHZiX2OIEckPyJVAHnLXP2qKVfFOgWQcsA-fRjzJU3-6xoC5lXwTllH9wGkBi-XkpnkjB9QWHac0tOXQXr25az-8ssRzDxduKuj",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":595,"annotations":597,"plain_text":596,"href":15},{"content":596,"link":15}," speaks to this fact. People are actively seeking out AI content.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":599,"type":27,"content":600},"3ce32a0f-f8ae-8058-b60e-ec06124701e8",{"rich_text":601,"icon":15,"color":36},[602],{"type":31,"text":603,"annotations":605,"plain_text":604,"href":15},{"content":604,"link":15},"Ideally, we’re all exercising some critical analysis when we engage with AI material. (Like when you say, “This AI Overview explanation seems a little wishy-washy to me…”) A watermark, ideally, bolsters that critical capacity.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":607,"type":27,"content":608},"3ce32a0f-f8ae-80c0-9bfc-f1ea0698ff22",{"rich_text":609,"icon":15,"color":36},[610],{"type":31,"text":611,"annotations":613,"plain_text":612,"href":15},{"content":612,"link":15},"So, to recap:",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":79,"children":615},[616,624,632,640],{"id":617,"type":83,"content":618,"bulleted_list_start":77},"3ce32a0f-f8ae-8078-9acc-e8b60cfe9d66",{"rich_text":619,"color":36},[620],{"type":31,"text":621,"annotations":623,"plain_text":622,"href":15},{"content":622,"link":15},"An AI watermark isn’t typically punished by search engines",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":625,"type":83,"content":626},"3ce32a0f-f8ae-8020-85ed-f3b220b13e1f",{"rich_text":627,"color":36},[628],{"type":31,"text":629,"annotations":631,"plain_text":630,"href":15},{"content":630,"link":15},"An AI watermark won’t likely to be detected by readers",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":633,"type":83,"content":634},"3ce32a0f-f8ae-8030-9471-d466187a5683",{"rich_text":635,"color":36},[636],{"type":31,"text":637,"annotations":639,"plain_text":638,"href":15},{"content":638,"link":15},"An AI watermark doesn’t really answer any qualitative questions about the content",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":641,"type":83,"content":642,"bulleted_list_end":77},"3ce32a0f-f8ae-801c-b4a9-e9962c6b26d7",{"rich_text":643,"color":36},[644],{"type":31,"text":645,"annotations":647,"plain_text":646,"href":15},{"content":646,"link":15},"People are welcoming AI content in the consumer research anyways",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":649,"type":27,"content":650},"3ce32a0f-f8ae-8022-a27b-d000aaed0398",{"rich_text":651,"icon":15,"color":36},[652],{"type":31,"text":653,"annotations":655,"plain_text":654,"href":15},{"content":654,"link":15},"As impressive as this technology can be, it hasn’t fundamentally changed how buyers relate to content.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":657,"type":479,"content":658},"3ce32a0f-f8ae-8025-b10a-e235e0ecf823",{"rich_text":659,"is_toggleable":35,"color":36},[660],{"type":31,"text":661,"annotations":663,"plain_text":662,"href":15},{"content":662,"link":15},"It (still) all comes down to E-E-A-T",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":665,"type":27,"content":666},"3ce32a0f-f8ae-802d-8388-eb3e9bd5a347",{"rich_text":667,"icon":15,"color":36},[668],{"type":31,"text":669,"annotations":671,"plain_text":670,"href":15},{"content":670,"link":15},"Even if it does turn out to be reliable (and reasonably reliable AI detectors do exist today), it's not clear what effect AI usage will have on visibility.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":673,"type":27,"content":674},"3ce32a0f-f8ae-80ec-9e7a-df191e0b6ec0",{"rich_text":675,"icon":15,"color":36},[676],{"type":31,"text":677,"annotations":679,"plain_text":678,"href":15},{"content":678,"link":15},"One reason that E-E-A-T endures is because, on a certain level, it’s what we’re all looking for when we search for information online. If your content passes that test then it’s probably going to rise up through the ranks.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":681,"type":124,"content":682},"3ce32a0f-f8ae-80b6-a4ae-c05234cfe6ef",{"rich_text":683,"is_toggleable":35,"color":36},[684],{"type":31,"text":685,"annotations":687,"plain_text":686,"href":15},{"content":686,"link":15},"Trust is the word of the day",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":689,"type":27,"content":690},"3ce32a0f-f8ae-80c3-a8fa-d60cbc33d2eb",{"rich_text":691,"icon":15,"color":36},[692],{"type":31,"text":693,"annotations":695,"plain_text":694,"href":15},{"content":694,"link":15},"The EU is betting that AI labeling and watermarks will lead to a more trustworthy information environment. In this sense, we’re all shooting for the same target. Trust puts the “T” in EEAT, after all.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":79,"children":697},[698,706,714],{"id":699,"type":83,"content":700,"bulleted_list_start":77},"3ce32a0f-f8ae-8072-a382-d33ac5d66a49",{"rich_text":701,"color":36},[702],{"type":31,"text":703,"annotations":705,"plain_text":704,"href":15},{"content":704,"link":15},"EU wants users to find more trustworthy information",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":707,"type":83,"content":708},"3ce32a0f-f8ae-8064-984e-cb15e529e89c",{"rich_text":709,"color":36},[710],{"type":31,"text":711,"annotations":713,"plain_text":712,"href":15},{"content":712,"link":15},"Google wants people to trust the content it serves up",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":715,"type":83,"content":716,"bulleted_list_end":77},"3ce32a0f-f8ae-80bf-9837-c385bd070764",{"rich_text":717,"color":36},[718],{"type":31,"text":719,"annotations":721,"plain_text":720,"href":15},{"content":720,"link":15},"You want people to trust your brand",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":723,"type":27,"content":724},"3ce32a0f-f8ae-803c-ab74-db02a668dd12",{"rich_text":725,"icon":15,"color":36},[726],{"type":31,"text":727,"annotations":729,"plain_text":728,"href":15},{"content":728,"link":15},"We’re all trying to elevate content that is produced with integrity. Governments are doing that by trying to flag bad actors. Google is analyzing content for originality and veracity. Marketers are doing it, ideally, by maintaining quality standards for every piece of content they publish.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":731,"type":27,"content":732},"3ce32a0f-f8ae-80cb-bc13-e22f169abd71",{"rich_text":733,"icon":15,"color":36},[734],{"type":31,"text":735,"annotations":737,"plain_text":736,"href":15},{"content":736,"link":15},"Whether or not you use AI is merely a process question.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":739,"type":479,"content":740},"3ce32a0f-f8ae-80fe-9e6c-c08a0cb142a7",{"rich_text":741,"is_toggleable":35,"color":36},[742],{"type":31,"text":743,"annotations":745,"plain_text":744,"href":15},{"content":744,"link":15},"“If you’re not trying to deceive anyone, who cares?”",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":747,"type":27,"content":748},"3ce32a0f-f8ae-8038-aaba-e0d193a179fd",{"rich_text":749,"icon":15,"color":36},[750,754],{"type":31,"text":751,"annotations":753,"plain_text":752,"href":15},{"content":752,"link":15},"The peanut gallery on the ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":755,"annotations":759,"plain_text":756,"href":758},{"content":756,"link":757},"/ClaudeAI subreddit seem to have taken the news in stride.",{"url":758},"https://www.reddit.com/r/ClaudeAI/comments/1vn3342/claude_is_now_invisibly_watermarking_all_text/",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":761,"type":245,"content":762,"localImagePath":767},"3ce32a0f-f8ae-80c7-a763-d77eccf3f1b8",{"caption":763,"type":248,"file":764},[],{"url":765,"expiry_time":766},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/daf4c543-5268-4f18-84ca-56ecbca5ff71/195-reddit-quote.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB4663BDDQJ24%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLXdlc3QtMiJHMEUCIBQe%2BPUb2bj6jPaKz%2FxgIoFfoWKFQyeBSP0xn3aQ1DOZAiEA8GCBOHk2oz6gChRD1y72bY8pi4Fnu1MdJPa%2BccR1d7sq%2FwMINhAAGgw2Mzc0MjMxODM4MDUiDHW%2FdMlndUIFLhOODCrcA0y2WK8ci6TBuurHO52lZQgMSITv5a6x4TqwjbUQb2s9lLoxiKPhVKTuG8BAzHXkqWvZeGK2iK57iD7qCHC9CwokgKvCk3JmDCTIUlH3bYromkWOU9KtcgjO2%2BjSdnhGa8cwb%2BA80oPYp1LnJcMbTyUuEG4UguRXugvfnCvGc1WDBgqvw5Z3HO31%2B3qXbZWTL9RGL4N1FvJdQHR1sNTj9JPFIurbcIW8emy3WzKnCtBwWEsPH4Eqd3gxqdeZElO2O6GOqzSSJKr2KyJ18ycR%2Fto5Vh1agO37LPgBEr3zjlFZFSFSCvYhmK%2Fj%2B2r9tL%2BjNI%2BS3BGAvEeUPOxo9k8oBgNjIyOdXWNs%2F%2BpKDuUeDNv5F9fZA3O2GfMb6IOsIxXX8IrFRHy102Gpp5aBDZiWpl1tBG5Zg8y9Tal1cqcLnvgIwkPj6LgdBHLoaBF1xUWHqxWZ1Ar9JGosHgsnJKpuRgEMflhfLeugbqIuII3x9%2FlPF7sZluvQWUCaa7ogQ6CGPLh520%2F2aNBy4%2B8unv1F5YSnM9fLUqURCoklcWq0D%2FLJiulBU6WHk7m404RxEdB4EI0d9FEow0DOKT98yrk8bbgBt62VRrdKYnWtv12H7phh4lfNvIEeUjmFrAXSMMP8%2BNQGOqUBD54xK6WS5UJCGn0q9Wnf07gyWXAeJvclxPsWt%2FWyKUQKh2bLdoZBmAu6dpL0AlobCMxbj8LOl8JWwj%2ByEl53418kVTvt5mVtEmAevs9%2Ff0%2FBcqBcgiRizn6P0BsENljgtOLzKNSIxzegvYlzcZ472qM8BAlVjrXA062yX3FZzFKC%2FGEUwVlwdggbmiFD%2FMrWkKXRGyeneQfXb98WJj%2Bu%2B67eluom&X-Amz-Signature=e3b351734e5e248eb44bb12dc0147134aaf38209b51aca18ce7cb200a46c89f4&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","2026-09-07T05:33:07.886Z","195-reddit-quote.png",{"id":769,"type":27,"content":770},"3ce32a0f-f8ae-808c-bd34-ecaa7dfcc343",{"rich_text":771,"icon":15,"color":36},[772],{"type":31,"text":773,"annotations":775,"plain_text":774,"href":15},{"content":774,"link":15},"(👆 Notably, that summary comes from a moderator bot (a.k.a. AI) that creates a TL;DR of comments. It’s labeled as such.)",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":777,"type":27,"content":778},"3ce32a0f-f8ae-8062-ac70-d3420b0a2b5a",{"rich_text":779,"icon":15,"color":36},[780,784,790,794],{"type":31,"text":781,"annotations":783,"plain_text":782,"href":15},{"content":782,"link":15},"We have clients who note when an article has been generated with AI assistance. Whether or not that builds credibility with readers – ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":785,"annotations":789,"plain_text":786,"href":788},{"content":786,"link":787},"or has any effect at all",{"url":788},"https://hai.stanford.edu/policy/labeling-ai-generated-content-may-not-change-its-persuasiveness",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":791,"annotations":793,"plain_text":792,"href":15},{"content":792,"link":15}," – is up for debate. Regardless, it brings up an interesting question for anyone who’s publishing content these days: ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":795,"annotations":797,"plain_text":796,"href":15},{"content":796,"link":15},"Would you be embarrassed for people to know that you wrote this with AI?",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":799,"type":124,"content":800},"3ce32a0f-f8ae-8050-a344-d9b6146dc80e",{"rich_text":801,"is_toggleable":35,"color":36},[802],{"type":31,"text":803,"annotations":805,"plain_text":804,"href":15},{"content":804,"link":15},"These trends are not going away",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":807,"type":27,"content":808},"3ce32a0f-f8ae-8091-a4c5-f072a6c4177f",{"rich_text":809,"icon":15,"color":36},[810,814,820,824,830],{"type":31,"text":811,"annotations":813,"plain_text":812,"href":15},{"content":812,"link":15},"Google already has ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":815,"annotations":819,"plain_text":816,"href":818},{"content":816,"link":817},"SynthID",{"url":818},"https://deepmind.google/models/synthid/",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":821,"annotations":823,"plain_text":822,"href":15},{"content":822,"link":15},", and",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":825,"annotations":829,"plain_text":826,"href":828},{"content":826,"link":827}," OpenAI is at least paying some lip service",{"url":828},"https://openai.com/index/advancing-responsible-ai-across-europe/",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":831,"annotations":833,"plain_text":832,"href":15},{"content":832,"link":15}," to it all.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":835,"type":27,"content":836},"3ce32a0f-f8ae-80be-9ddc-e01bcb60796f",{"rich_text":837,"icon":15,"color":36},[838],{"type":31,"text":839,"annotations":841,"plain_text":840,"href":15},{"content":840,"link":15},"As with all of these other steps toward stringency in content, greater AI transparency could arguably benefit folks who are doing strong work.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":843,"type":27,"content":844},"3ce32a0f-f8ae-8022-8cd6-fae3f36d5f8b",{"rich_text":845,"icon":15,"color":36},[846],{"type":31,"text":847,"annotations":849,"plain_text":848,"href":15},{"content":848,"link":15},"It’s all designed for people to take more control over how they make sense of information. In other words: this legislation, at its best, is trying to diminish the harm done by scammers. This is a Sisyphean task, as we all know by now. It’s a moving target if nothing else.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":851,"type":27,"content":852},"3ce32a0f-f8ae-80a1-8202-dc8a20acc703",{"rich_text":853,"icon":15,"color":36},[854,858,864],{"type":31,"text":855,"annotations":857,"plain_text":856,"href":15},{"content":856,"link":15},"The AI image labeling mandated by the EU’s legislation, for example, sets up ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":859,"annotations":863,"plain_text":860,"href":862},{"content":860,"link":861},"an interesting conundrum: “the boomerang effect”",{"url":862},"https://theconversation.com/new-eu-laws-make-ai-content-labels-compulsory-but-might-just-make-it-harder-to-spot-deepfakes-289597",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":865,"annotations":867,"plain_text":866,"href":15},{"content":866,"link":15},":",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":869,"type":870,"content":871},"3ce32a0f-f8ae-8071-9aa0-c4717c38352f","quote",{"rich_text":872,"color":36},[873],{"type":31,"text":874,"annotations":876,"plain_text":875,"href":15},{"content":875,"link":15},"If we become accustomed to seeing AI-generated content with a label, we may start assuming that content without a label must be real. This is problematic because malicious actors who deliberately create deceptive content are unlikely to disclose AI use.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":878,"type":27,"content":879},"3ce32a0f-f8ae-8088-af39-d8a8246e90fb",{"rich_text":880,"icon":15,"color":36},[881],{"type":31,"text":882,"annotations":884,"plain_text":883,"href":15},{"content":883,"link":15},"So there’s no simple answer to these problems, no matter what certain internet entrepreneurs would have you believe.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":886,"type":245,"content":887,"localImagePath":892},"3ce32a0f-f8ae-8003-8f98-eb825da3de8a",{"caption":888,"type":248,"file":889},[],{"url":890,"expiry_time":891},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/15fc53d4-7498-47ea-baa3-4657ede2a47d/194-removal-thumbs.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB4663BDDQJ24%2F20260907%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260907T043307Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLXdlc3QtMiJHMEUCIBQe%2BPUb2bj6jPaKz%2FxgIoFfoWKFQyeBSP0xn3aQ1DOZAiEA8GCBOHk2oz6gChRD1y72bY8pi4Fnu1MdJPa%2BccR1d7sq%2FwMINhAAGgw2Mzc0MjMxODM4MDUiDHW%2FdMlndUIFLhOODCrcA0y2WK8ci6TBuurHO52lZQgMSITv5a6x4TqwjbUQb2s9lLoxiKPhVKTuG8BAzHXkqWvZeGK2iK57iD7qCHC9CwokgKvCk3JmDCTIUlH3bYromkWOU9KtcgjO2%2BjSdnhGa8cwb%2BA80oPYp1LnJcMbTyUuEG4UguRXugvfnCvGc1WDBgqvw5Z3HO31%2B3qXbZWTL9RGL4N1FvJdQHR1sNTj9JPFIurbcIW8emy3WzKnCtBwWEsPH4Eqd3gxqdeZElO2O6GOqzSSJKr2KyJ18ycR%2Fto5Vh1agO37LPgBEr3zjlFZFSFSCvYhmK%2Fj%2B2r9tL%2BjNI%2BS3BGAvEeUPOxo9k8oBgNjIyOdXWNs%2F%2BpKDuUeDNv5F9fZA3O2GfMb6IOsIxXX8IrFRHy102Gpp5aBDZiWpl1tBG5Zg8y9Tal1cqcLnvgIwkPj6LgdBHLoaBF1xUWHqxWZ1Ar9JGosHgsnJKpuRgEMflhfLeugbqIuII3x9%2FlPF7sZluvQWUCaa7ogQ6CGPLh520%2F2aNBy4%2B8unv1F5YSnM9fLUqURCoklcWq0D%2FLJiulBU6WHk7m404RxEdB4EI0d9FEow0DOKT98yrk8bbgBt62VRrdKYnWtv12H7phh4lfNvIEeUjmFrAXSMMP8%2BNQGOqUBD54xK6WS5UJCGn0q9Wnf07gyWXAeJvclxPsWt%2FWyKUQKh2bLdoZBmAu6dpL0AlobCMxbj8LOl8JWwj%2ByEl53418kVTvt5mVtEmAevs9%2Ff0%2FBcqBcgiRizn6P0BsENljgtOLzKNSIxzegvYlzcZ472qM8BAlVjrXA062yX3FZzFKC%2FGEUwVlwdggbmiFD%2FMrWkKXRGyeneQfXb98WJj%2Bu%2B67eluom&X-Amz-Signature=06d87cd50586f526a4781cc3a953ad18d8e26784215a01473587bb9ae4438264&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","2026-09-07T05:33:07.970Z","194-removal-thumbs.png",{"id":894,"type":27,"content":895},"3ce32a0f-f8ae-80ff-914c-df733590f134",{"rich_text":896,"icon":15,"color":36},[897,901,905],{"type":31,"text":898,"annotations":900,"plain_text":899,"href":15},{"content":899,"link":15},"Evidently, there’s a world of people who are ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":902,"annotations":904,"plain_text":903,"href":15},{"content":903,"link":15},"terrified",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":906,"annotations":908,"plain_text":907,"href":15},{"content":907,"link":15}," of this watermark. You don’t have to be one of them.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":910,"type":124,"content":911},"3ce32a0f-f8ae-8017-9a9a-c6c850f1136c",{"rich_text":912,"is_toggleable":35,"color":36},[913],{"type":31,"text":914,"annotations":916,"plain_text":915,"href":15},{"content":915,"link":15},"This is part of a greater reckoning",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":918,"type":27,"content":919},"3ce32a0f-f8ae-8031-a290-d7fc1419d49f",{"rich_text":920,"icon":15,"color":36},[921],{"type":31,"text":922,"annotations":924,"plain_text":923,"href":15},{"content":923,"link":15},"The EU legislation is unprecedented and it’s only the beginning of demands for accountability with AI. Consumers deserve it. Producers, increasingly, are rethinking their relationship to these tools, too.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":926,"type":27,"content":927},"3ce32a0f-f8ae-805a-9d8a-c257ea11de34",{"rich_text":928,"icon":15,"color":36},[929,933,939],{"type":31,"text":930,"annotations":932,"plain_text":931,"href":15},{"content":931,"link":15},"I think that it’s worth considering new policies from the production side of things. A notable example comes from a pretty big, pretty buzz, pretty AI-forward company: ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":934,"annotations":938,"plain_text":935,"href":937},{"content":935,"link":936},"Clay",{"url":937},"https://www.clay.com/",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":940,"annotations":942,"plain_text":941,"href":15},{"content":941,"link":15},".",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":944,"type":27,"content":945},"3ce32a0f-f8ae-8023-a708-cec3e52a7ae4",{"rich_text":946,"icon":15,"color":36},[947,951,957],{"type":31,"text":948,"annotations":950,"plain_text":949,"href":15},{"content":949,"link":15},"Clay’s CEO publicized the company’s ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":952,"annotations":956,"plain_text":953,"href":955},{"content":953,"link":954},"new, in-house guidelines for writing with AI.",{"url":955},"https://www.linkedin.com/posts/vaanand_we-just-instituted-an-official-ai-writing-share-7492584308881330176-rcmv/?utm_source=tldrmarketing",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":958,"annotations":960,"plain_text":959,"href":15},{"content":959,"link":15}," They’re worth considering. It’s built on four principles. The first one seems particularly germane to the current discussion of AI watermarks:",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":962,"type":870,"content":963},"3ce32a0f-f8ae-803c-9a27-dbe316cc3b7b",{"rich_text":964,"color":36},[965],{"type":31,"text":966,"annotations":968,"plain_text":967,"href":15},{"content":967,"link":15},"1. You must stand behind every idea and sentence",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":970,"type":870,"content":971},"3ce32a0f-f8ae-8050-9be5-c2c1b59ba06c",{"rich_text":972,"color":36},[973],{"type":31,"text":974,"annotations":976,"plain_text":975,"href":15},{"content":975,"link":15},"It is your responsibility to make sure that the entire document is representative of your own thoughts before you share it.",{"bold":35,"italic":77,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":978,"type":27,"content":979},"3ce32a0f-f8ae-80d3-b3a0-ceefb1d1f906",{"rich_text":980,"icon":15,"color":36},[981],{"type":31,"text":982,"annotations":984,"plain_text":983,"href":15},{"content":983,"link":15},"That’s a fair litmus test for any piece of writing in the AI age. How it was produced is less and less consequential. The real question lies in the work itself: can you stand behind every sentence in the document?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":986,"type":27,"content":987},"3ce32a0f-f8ae-80ea-9c99-e3d49240cbe4",{"rich_text":988,"icon":15,"color":36},[989],{"type":31,"text":990,"annotations":992,"plain_text":991,"href":15},{"content":991,"link":15},"Ideally, the answer is always a resounding YES. How you get there, and what tools you use, is up to you.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},1788755586583]