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So let’s talk about this agentic marketing experiment from last week.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":48,"type":27,"content":49},"39d32a0f-f8ae-80fc-b489-df981eab27b2",{"rich_text":50,"icon":15,"color":36},[51,55],{"type":31,"text":52,"annotations":54,"plain_text":53,"href":15},{"content":53,"link":15},"I used Claude agents to create some marketing assets. The output? ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":56,"annotations":60,"plain_text":57,"href":59},{"content":57,"link":58},"Marketing-themed video games that now live on our website.",{"url":59},"https://www.ercule.com/games",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":62,"type":27,"content":63},"39d32a0f-f8ae-8009-9704-c5767184c434",{"rich_text":64,"icon":15,"color":36},[65],{"type":31,"text":66,"annotations":68,"plain_text":67,"href":15},{"content":67,"link":15},"Yes, this was a flight of fancy. At the same time, it provided me with some new clarity on agentic tools for marketers. That’s the real value of this little video game experiment.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":70,"type":71,"content":72},"39d32a0f-f8ae-80ce-a18a-c4ad8139bea5","heading_3",{"rich_text":73,"is_toggleable":35,"color":36},[74],{"type":31,"text":75,"annotations":77,"plain_text":76,"href":15},{"content":76,"link":15},"My main takeaways from this Claude experiment",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":79,"children":80},"bulleted_list",[81,95,107],{"id":82,"type":83,"content":84,"bulleted_list_start":90},"39d32a0f-f8ae-801a-ae8c-f886d49c48c5","bulleted_list_item",{"rich_text":85,"color":36},[86,91],{"type":31,"text":87,"annotations":89,"plain_text":88,"href":15},{"content":88,"link":15},"Don't sleep on how incredibly powerful this stuff is",{"bold":90,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},true,{"type":31,"text":92,"annotations":94,"plain_text":93,"href":15},{"content":93,"link":15},", or how genuinely helpful it is. Resist the kneejerk urge to reject agentic AI tools!",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":96,"type":83,"content":97},"39d32a0f-f8ae-80b7-9304-f4eca51da8e2",{"rich_text":98,"color":36},[99,103],{"type":31,"text":100,"annotations":102,"plain_text":101,"href":15},{"content":101,"link":15},"The real differentiator is human guidance. ",{"bold":90,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":104,"annotations":106,"plain_text":105,"href":15},{"content":105,"link":15},"Agentic can do all kinds of weird, interesting, fun things but none of it really coheres until (human) marketers curate the context and style.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":108,"type":83,"content":109,"bulleted_list_end":90},"39d32a0f-f8ae-8004-a6b3-d886e34bf483",{"rich_text":110,"color":36},[111,115,119,125],{"type":31,"text":112,"annotations":114,"plain_text":113,"href":15},{"content":113,"link":15},"Agentic makes data analytics much more accessible. ",{"bold":90,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":116,"annotations":118,"plain_text":117,"href":15},{"content":117,"link":15},"Any marketer can look up a ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":120,"annotations":124,"plain_text":121,"href":123},{"content":121,"link":122},"SEMrush MCP",{"url":123},"https://www.semrush.com/kb/1618-mcp",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":126,"annotations":128,"plain_text":127,"href":15},{"content":127,"link":15},", for example. If you didn’t already think data was important then these tools won’t change your mind. But if you have a sense that you might want to know more about what's really going on, AI can really help with that.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":130,"type":27,"content":131},"39d32a0f-f8ae-8062-b224-cccc6b6292b3",{"rich_text":132,"icon":15,"color":36},[133,137,143],{"type":31,"text":134,"annotations":136,"plain_text":135,"href":15},{"content":135,"link":15},"In the same way that marketers need at least some knowledge of GA4 and other analytics platforms, I think we’ll all need to ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":138,"annotations":142,"plain_text":139,"href":141},{"content":139,"link":140},"get familiar with coding tools in the not-so-distant future",{"url":141},"https://www.ercule.com/blog/agentic-marketing-get-started",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":144,"annotations":146,"plain_text":145,"href":15},{"content":145,"link":15},". With that in mind, I’m going to walk you through my (modest) agentic process.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":148,"type":149,"content":150},"39d32a0f-f8ae-803a-abad-e286ea29b56c","heading_2",{"rich_text":151,"is_toggleable":35,"color":36},[152],{"type":31,"text":153,"annotations":155,"plain_text":154,"href":15},{"content":154,"link":15},"I made these video games with Claude(s)",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":157,"type":27,"content":158},"39d32a0f-f8ae-80f6-911e-f6020c05c3b0",{"rich_text":159,"icon":15,"color":36},[160,165],{"type":31,"text":161,"annotations":164,"plain_text":162,"href":59},{"content":162,"link":163},"The ércule marketing arcade awaits you",{"url":59},{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":166,"annotations":168,"plain_text":167,"href":15},{"content":167,"link":15},". 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Of course not. But it’s a fun, functional marketing asset that I was shipped almost entirely – from concept to publication – by some AI agents.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":214,"type":27,"content":215},"39d32a0f-f8ae-800f-a47d-d6c3ef70db9c",{"rich_text":216,"icon":15,"color":36},[217],{"type":31,"text":218,"annotations":220,"plain_text":219,"href":15},{"content":219,"link":15},"I’ve only published two games in the marketing arcade so far. The two Claudes created many more but most of those games were duds. I’ll be talking about those in a moment.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":222,"type":149,"content":223},"39d32a0f-f8ae-80af-a50e-eb3b395470b7",{"rich_text":224,"is_toggleable":35,"color":36},[225],{"type":31,"text":226,"annotations":228,"plain_text":227,"href":15},{"content":227,"link":15},"How I built the games with Claude(s)",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":230,"type":27,"content":231},"39d32a0f-f8ae-8063-bf61-c4b94f4515df",{"rich_text":232,"icon":15,"color":36},[233],{"type":31,"text":234,"annotations":236,"plain_text":235,"href":15},{"content":235,"link":15},"I assigned the initial dev task to two Claude agents. The two Claudes, as I call them, created two pretty fun games, a few not-very-fun games, and at least one straight-up stinker.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":238,"type":27,"content":239},"39d32a0f-f8ae-8068-8415-c1fad10489d2",{"rich_text":240,"icon":15,"color":36},[241,245,251],{"type":31,"text":242,"annotations":244,"plain_text":243,"href":15},{"content":243,"link":15},"I know tons of talented marketers who want to scream and flee when I start talking about code editing platforms. So, before I subject you to that stuff, let’s play some video games. You can ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":246,"annotations":250,"plain_text":247,"href":249},{"content":247,"link":248},"watch this video overview",{"url":249},"https://youtu.be/K9VLJ4GPzp0",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":252,"annotations":254,"plain_text":253,"href":15},{"content":253,"link":15},", too.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":256,"type":257,"content":258},"39d32a0f-f8ae-8097-af19-ea37dc6116d0","video",{"caption":259,"type":260,"external":261},[],"external",{"url":262},"https://www.youtube.com/watch?v=K9VLJ4GPzp0&feature=youtu.be",{"id":264,"type":71,"content":265},"39d32a0f-f8ae-8059-aa72-d34d1ad5b7eb",{"rich_text":266,"is_toggleable":35,"color":36},[267],{"type":31,"text":268,"annotations":270,"plain_text":269,"href":15},{"content":269,"link":15},"Marketers like you can work with code, too",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":272,"type":27,"content":273},"39d32a0f-f8ae-80fb-afcf-c7999c497e21",{"rich_text":274,"icon":15,"color":36},[275],{"type":31,"text":276,"annotations":278,"plain_text":277,"href":15},{"content":277,"link":15},"You – yes, you, non-technical marketing person – can build your own AI agents.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":280,"type":27,"content":281},"39d32a0f-f8ae-80d5-b9b4-d64e97d6a1e2",{"rich_text":282,"icon":15,"color":36},[283,287,293],{"type":31,"text":284,"annotations":286,"plain_text":285,"href":15},{"content":285,"link":15},"I’m aware that an interface like this can be scary for marketers. Stick with me. 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The basic mechanics of the game are also not really clear. Looks like I’m supposed to drag things. I have to drag my product, I guess? I drag it to the Exit, for some reason?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":446,"type":27,"content":447},"39d32a0f-f8ae-8096-8ceb-fb6e0f0b49c6",{"rich_text":448,"icon":15,"color":36},[449],{"type":31,"text":450,"annotations":452,"plain_text":451,"href":15},{"content":451,"link":15},"This game is not that fun.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":454,"type":27,"content":455},"39d32a0f-f8ae-8022-9ef2-c23a7df63f38",{"rich_text":456,"icon":15,"color":36},[457],{"type":31,"text":458,"annotations":460,"plain_text":459,"href":15},{"content":459,"link":15},"In terms of context, the AI agents used the same data for this game as they did for the other (actually fun) games. 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But the core concept isn’t particularly promising. So I spent my time refining the other games that the AI generated, the ones that had clear appeal.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":485,"type":27,"content":486},"39d32a0f-f8ae-80a5-8a8e-f4728997ed18",{"rich_text":487,"icon":15,"color":36},[488],{"type":31,"text":489,"annotations":491,"plain_text":490,"href":15},{"content":490,"link":15},"If you want decent output then you always need a human involved. Taste and context are the special sauce. Only humans can provide them.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":493,"type":149,"content":494},"39d32a0f-f8ae-808d-8822-dbd7fbf50753",{"rich_text":495,"is_toggleable":35,"color":36},[496],{"type":31,"text":497,"annotations":499,"plain_text":498,"href":15},{"content":498,"link":15},"Now, let’s play some “Brand Crisis!!”",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":501,"type":27,"content":502},"39d32a0f-f8ae-8007-850a-f791ca1f06ea",{"rich_text":503,"icon":15,"color":36},[504,508],{"type":31,"text":505,"annotations":507,"plain_text":506,"href":15},{"content":506,"link":15},"This is probably the best game that my sweet Claudes produced: ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":509,"annotations":513,"plain_text":510,"href":512},{"content":510,"link":511},"Brand Crisis!!",{"url":512},"https://www.ercule.com/play/brand-crisis/",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":515,"type":189,"content":516,"localImagePath":520},"39d32a0f-f8ae-8020-8d9f-e62412c151a7",{"caption":517,"type":192,"file":518},[],{"url":519,"expiry_time":435},"https://prod-files-secure.s3.us-west-2.amazonaws.com/2bc34696-14ae-4d27-8123-f11ed6b61985/2ada410f-0421-4f69-b09c-f133579ef7a0/190-video-game-brand-crisis-3-GIF.gif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB4662JBOSBOF%2F20260722%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260722T140746Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEA4aCXVzLXdlc3QtMiJIMEYCIQC4D%2B6UKBjAvGD8uxIgZhP%2FvolXSpjCpJ8JYFDd8%2B96qAIhALdeD%2Fbg3%2BGwtr%2B98CiCLptb5HhmFqNBjaFvZ0JehxL0KogECNf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEQABoMNjM3NDIzMTgzODA1IgyXvBcSFA%2BIVDI6k%2Foq3AMpDzj1pIE%2BiwM%2BPAgkvf4Du10TxpIk71j4ThDDGmwdvTKsPzvmzs6d2p%2F0wpZji83IWhaYWRlJsf8dhl%2FGa0xehmuTPFjeG2Ga0r9%2FMwH6ZwkL4%2FfJnX1UpyUAXEnyEuR2oYqeaqqES1sr5iwJjIf23E9UPZu4v%2BPKmgHTCBgr%2FxJibqIy5b%2FTCme%2BUpLU4%2F7xvzk8UstSAWLR4DqW1oWAdkCMCYheKWM%2FGGs%2FeX33PIA4hMHn6sm3baJXihexCUXb0oOY3hQ6pEMhKrdg7fdK4yc17KsTbyD3bfmQpQWYg0VE2stYHi5SwIfZvuH3UzRdhn1QtHlvaE78aUkRR2fiKEeQY3q2F%2BsvlUsnvmV2wQ8p%2FUF1LkU0PWe2ICb1JjvTbkH57XvmXHHm35ZmCa0HDGMmu0L8F4ZAaCb6i2UtflQcWNwPodchYFoD%2ByoBIUmfdBdkZp%2BMqFyJJMXOSI9an24PCPfX5t3zUvlbuIKDe7ito4jF87k%2FahM4uHnqzT%2FHjwkRVy5dSufwiSUPv%2FdtkRQj2x%2Ba4eZY5jGEY1UwZcJi%2FMbaiRw6biW7%2FTni4lL1vPelPfu3utkUjNZ4mr4t5F5nL3r9nzAfvz0C3ATdwlbQHzFkfOLg1ZwGITDXk4PTBjqkAZ%2FAcZQzClCwFJthI%2BRoxwSeQBhTJ%2BCO8d7yg487IhLE1BZy%2FSWDRCTj89ga59%2BsudXsAMT3lYOrVTnFhfFMg1zQabpYOkKFKlOQcFcj2YQTqJmbx8bg6I4crCNNNR%2FL6Br6JT5EfPrNPiaDbAr4taP4ruKcqTfT7RFIBhcDvSizCF%2FfDqPh50E3B28I%2FbkjUG48VY5uLDJZCCCvWa2bKlIdp00q&X-Amz-Signature=3592ec07eadfb7dae9a2527543f2fea5ceecc3ce9b57836420126eb0f2a17fc1&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject","190-video-game-brand-crisis-3-GIF.gif",{"id":522,"type":27,"content":523},"39d32a0f-f8ae-8016-b11a-c80fe98cb9b7",{"rich_text":524,"icon":15,"color":36},[525,529,535],{"type":31,"text":526,"annotations":528,"plain_text":527,"href":15},{"content":527,"link":15},"It’s got kind of a ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":530,"annotations":534,"plain_text":531,"href":533},{"content":531,"link":532},"Space Invaders",{"url":533},"https://www.youtube.com/watch?v=MU4psw3ccUI",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":536,"annotations":538,"plain_text":537,"href":15},{"content":537,"link":15}," vibe. All of these crises pop up on the screen – viral parody, influencer flop, CEO non-apology – and you have to click on each one to destroy it before it destroys your company’s image!",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":540,"type":27,"content":541},"39d32a0f-f8ae-801e-af42-cc32ea4a7a4e",{"rich_text":542,"icon":15,"color":36},[543],{"type":31,"text":544,"annotations":546,"plain_text":545,"href":15},{"content":545,"link":15},"The game is cute and legitimately fun for a round or two. A fully realized concept, a fully playable marketing asset, and leagues better than the other games that the agents generated in the batch because I added some late-stage feedback about it.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":548,"type":27,"content":549},"39d32a0f-f8ae-8005-85e3-e5fcd171bc9e",{"rich_text":550,"icon":15,"color":36},[551,555],{"type":31,"text":552,"annotations":554,"plain_text":553,"href":15},{"content":553,"link":15},"I told the agents: ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":556,"annotations":558,"plain_text":557,"href":15},{"content":557,"link":15},"This game is ~80% of the way there. Here are some problems and weaknesses I spot. Here’s how it could be more fun.",{"bold":35,"italic":90,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":560,"type":27,"content":561},"39d32a0f-f8ae-801c-b5ea-c06243e82806",{"rich_text":562,"icon":15,"color":36},[563,567],{"type":31,"text":564,"annotations":566,"plain_text":565,"href":15},{"content":565,"link":15},"In other words: I exercised ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":568,"annotations":570,"plain_text":569,"href":15},{"content":569,"link":15},"taste.",{"bold":35,"italic":90,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":572,"type":149,"content":573},"39d32a0f-f8ae-80bb-9637-d6f02b3626ae",{"rich_text":574,"is_toggleable":35,"color":36},[575],{"type":31,"text":576,"annotations":578,"plain_text":577,"href":15},{"content":577,"link":15},"AI needs human context and taste to make anything interesting",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":580,"type":27,"content":581},"39d32a0f-f8ae-80b2-baf6-e77f5c17e9f2",{"rich_text":582,"icon":15,"color":36},[583],{"type":31,"text":584,"annotations":586,"plain_text":585,"href":15},{"content":585,"link":15},"It’s as true of blog posts as it is of video games. For example, let’s say there are two rival companies that both sell a Saas for data orchestration. Each company’s marketing team can easily open up Claude and provide a detailed prompt: “Write me an article about what is data orchestration, and I need that for my AEO, GEO, and we're going to get this live.”",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":588,"type":27,"content":589},"39d32a0f-f8ae-808a-b631-e432feb5560e",{"rich_text":590,"icon":15,"color":36},[591,595,601],{"type":31,"text":592,"annotations":594,"plain_text":593,"href":15},{"content":593,"link":15},"But guess what? ",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":596,"annotations":600,"plain_text":597,"href":599},{"content":597,"link":598},"Even the best case scenario is going to require input and editorial oversight ",{"url":599},"https://www.ercule.com/blog/ai-brand-visibility-optimization",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":602,"annotations":604,"plain_text":603,"href":15},{"content":603,"link":15},"from the humans onboard.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":606,"type":27,"content":607},"39d32a0f-f8ae-8076-9509-f5c3d24dd168",{"rich_text":608,"icon":15,"color":36},[609],{"type":31,"text":610,"annotations":612,"plain_text":611,"href":15},{"content":611,"link":15},"That’s where context and taste show up in written content:",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":79,"children":614},[615,623,631,639],{"id":616,"type":83,"content":617,"bulleted_list_start":90},"39d32a0f-f8ae-8040-bad0-c3fa022e0ef6",{"rich_text":618,"color":36},[619],{"type":31,"text":620,"annotations":622,"plain_text":621,"href":15},{"content":621,"link":15},"Does it have your messaging?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":624,"type":83,"content":625},"39d32a0f-f8ae-80e4-b86a-e4ea6a7ffd39",{"rich_text":626,"color":36},[627],{"type":31,"text":628,"annotations":630,"plain_text":629,"href":15},{"content":629,"link":15},"Is it differentiated enough to where somebody's going to keep reading it?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":632,"type":83,"content":633},"39d32a0f-f8ae-80eb-b510-cca471a0c248",{"rich_text":634,"color":36},[635],{"type":31,"text":636,"annotations":638,"plain_text":637,"href":15},{"content":637,"link":15},"Does it solve a real customer pain point?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":640,"type":83,"content":641,"bulleted_list_end":90},"39d32a0f-f8ae-806b-9936-f0478c0fb4ae",{"rich_text":642,"color":36},[643],{"type":31,"text":644,"annotations":646,"plain_text":645,"href":15},{"content":645,"link":15},"Would I publish it if I didn't know that AI wrote it?",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"id":648,"type":27,"content":649},"39d32a0f-f8ae-80b3-84b0-f45829732cf2",{"rich_text":650,"icon":15,"color":36},[651,657],{"type":31,"text":652,"annotations":656,"plain_text":653,"href":655},{"content":653,"link":654},"Claude might write a great article,",{"url":655},"https://www.ercule.com/blog/claude-ai-writing-tips",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},{"type":31,"text":658,"annotations":660,"plain_text":659,"href":15},{"content":659,"link":15}," and it might be lengthy and have a lot of information. But, unless marketers provide the context and taste that it needs for your article to be differentiated, the content is going to be indistinguishable from everybody else’s.",{"bold":35,"italic":35,"strikethrough":35,"underline":35,"code":35,"color":36},1784729265262]